Company Sets Industry Benchmark in Ability to Connect Advertisers with Men Online

Break Media, the Internet’s premier entertainment community for men, solidified its leadership as the top provider of premium content to men aged 18-34 with a series of achievements during the first half of this year, including record high revenue growth and building out its vertical media network to over 60 sites. On the heels of this momentum, Break Media today unveiled a powerful new Video Syndication Platform that provides advertisers and content owners the opportunity to reach an engaged male audience that has turned to the Internet as its primary means of content consumption.

With the rise of the ‘anywhere consumer,’ Web properties must often look beyond their own walls to aggregate large audiences. Break Media’s proprietary Video Syndication Platform expands the company’s leadership position in video and allows for the easy distribution of content submitted via Break.com to relevant audiences on network and partner sites. This highly customizable system allows publishers to embed and monetize both Break.com and select third party video content on their sites, while offering a seamless user experience. Advertisers and content owners will be able to replicate television audience targeting and reach by selecting which sites their material will appear on, while having the ability to choose between desired ad formats.

“Men aged 18-34 are watching less television every month and are increasingly spending their time online,” said Keith Richman.