BNP Paribas, a European leader in global banking and financial services,
today announced its involvement as the title sponsor of the 2008 Taste
of Tennis in New York City (www.bnpparibastasteoftennis.com).The
event, produced by AYS Sports Marketing and benefiting The Food Bank for
New York City, is set for Thursday, August 21st, 7-10 pm at the W New
York Hotel. The sponsorship, which will run from April 29, 2008 to
December 31, 2008, will make BNP Paribas the only title sponsor for the
star studded event. This year’s lineup
includes tennis superstars Andy Roddick, Jelena Jankovic, Lleyton
Hewitt, Robby Ginepri, along with acclaimed chefs and food personalities
such as Alfred Portale and John Delucie.
BNP Paribas has been involved with tennis for 35 years when the Bank
started sponsoring Roland Garros (the French Open) in 1973. Since then,
the bank has constantly strengthened its commitment to support tennis
both locally and worldwide. The Bank has been title sponsor of the Davis
Cup by BNP Paribas since 2001, of the Fed Cup by BNP Paribas since 2005,
and of the BNP Paribas Masters since 1986, as well as other major
international tournaments including the WTA Bank of the West Classic in
California, the Master Series Monte Carlo and the Internazionali BNL d”Italia.
The title sponsorship of the 2008 Taste of Tennis will allow BNP Paribas
to reach scores of tennis fans in the U.S. and allow them to become
familiar with the bank and their initiatives.
“We are thrilled that BNP Paribas has chosen
to be the title sponsor for the 2008 Taste of Tennis,”
said Judi Lerner of AYS Sports Marketing. “The
Taste of Tennis is the premiere event prior to the US Open and BNP
Paribas will bring a touch of class to an already classy event.”
Michele Sicard, Head of Corporate Communications for BNP Paribas in
North America said “We are delighted to
partner with AYS Sports Marketing and become the title sponsor of this
prestigious event, the BNP Paribas Taste of Tennis. BNP Paribas’s
commitment to tennis is one of the longest in the history of the sport.
It reflects the lasting relationship of trust that we develop with our
clients every day.”
About AYS Sports Marketing:
AYS Sports Marketing is a full service event management company
specializing in creating, managing and marketing unique sports and
entertainment related events.
