COLUMBUS, Ohio, July 7 /PRNewswire/ -- DSW (NYSE: DSW), a leading branded footwear specialty retailer, is pleased to announce the opening of a new store at the Plaza Imperial Valley in El Centro, California on July 10, 2008.

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The store will be the 1st DSW location in the Yuma/El Centro area. The 20,000 square foot DSW store will offer hundreds of brands for women and men at great prices.

The location features hardwood floors, brick walls, and accent walls marked with DSW signature phrases. Modern fixtures, sleek merchandise displays and comfortable seating create a remarkable shopping experience.

DSW is for the passionate shoe enthusiast and indulges customers who love to shop. The DSW self-service format allows customers to try on over 2,000 styles of designer dress, casual and athletic shoes. Customers are also invited to join the award-winning DSW Rewards program and receive certificates toward future DSW purchases, while taking advantage of member-only offers and events.

As one of the nation's fastest growing specialty retailers, DSW is continuously opening new stores across the country. In 2007, DSW opened 37 stores in strategic markets. In 2008, DSW plans to open at least 30 new stores. DSW also recently launched DSW.com in response to customers' requests to shop 24 hours, 7 days a week.

DSW Inc. is a leading branded footwear specialty retailer that offers a wide selection of brand name and designer dress, casual and athletic footwear for women and men. As of July 6, 2008, DSW operated 271 stores in 37 states and operated an e-commerce site, www.dsw.com. DSW also supplied footwear to 384 leased locations (36 for related retailers and 348 for non-related retailers) in the United States. For store locations and additional information about DSW, visit www.dswinc.com

For more information about DSW, please visit www.DSWinc.com

SOURCE DSW Inc.