ADDISON, Texas, July 14 /PRNewswire-FirstCall/ -- Boo Koo Holdings, Inc.
(OTC Bulletin Board: BOKO) an innovative beverage company, which recently
disclosed plans to changes its name to Performing Brands, Inc., announced
today that its revolutionary new beverage BooKoo Burner+ is currently being
sold in more than 1,000 convenience stores throughout Nashville, Tennessee;
Mobile, Alabama; Panama City, Florida and other surrounding markets, as well
as in Dallas, Texas less than one month after its launch.
BooKoo Burner+ is a major innovation in the energy drink category as it is
among the first to add protein with the typical energy drink ingredients such
as taurine, ginseng, caffeine, B vitamins. It is a non-carbonated energy drink
with 20 grams of whey protein. This new drink contains no sugar and only two
carbohydrates. It provides the desired energy with the necessary protein.
'We are pleased that in the short time since its launch that we have seen
such a strong response from convenience stores and retailers,' said Jack
Belsito, Chairman. 'BooKoo Burner+ has set itself apart from other energy
drinks as it provides both energy and protein in a unique, great tasting
beverage.'
BooKoo Burner+ is currently being offered in three great tasting flavors;
Dangerine, a great tasting raspberry flavor with a blend of tangerine;
Pummelgranite, Pomegranate one of the most successful flavors blended with
blackberry; and Main Lime, a smooth refreshing lime flavor that is a pure
balance of sweetness and tartness. All flavors are available in 16 oz cans.
The Company will be seeking shareholder approval to change its name to
Performing Brands, Inc. at its August 8, 2008 shareholder meeting.
About Boo Koo
Boo Koo develops, produces, markets and distributes alternative beverage
drinks under the Boo Koo(R) and Gazzu(R) brand names. Boo Koo currently sells
and distributes its products in parts of the United States and Canada through
its network of regional bottlers and other direct store delivery distributors,
including independent Coca-Cola and other wholesale distributors. Gazzu(R) is
sold exclusively to Circle K. Boo Koo's products are sold primarily to
mainstream convenience and grocery store chains, drug stores, gas stations and
other retail outlets.
SOURCE Boo Koo Holdings, Inc.
