Madden NFL 09 Music Soundtrack Artist Good Charlotte to Headline Fan
Festival
Electronic Arts Inc. (NASDAQ:ERTS) announced today that Madden NFL 09
will celebrate its launch with Maddenpalooza, a music, sports and gaming
fan festival hosted at the Rose Bowl in Pasadena, California on August
11. To commemorate the 20th anniversary of the
award-winning Madden NFL franchise and the release of Madden
NFL 09, Maddenpalooza will run from 2 p.m. to 10 p.m. the day before
the official August 12 launch date. The event will feature live musical
performances by bands from past and current Madden NFL soundtracks,
including Good Charlotte who will headline the music stage. In addition
to the music performances, Maddenpalooza attendees can enjoy a number of
fan-friendly festivities including autograph signing stations with
retired NFL legends, interactive NFL activities, 300 Xbox 360®
gaming kiosks to play Madden NFL 09, and a Wal-mart pop-up store
where customers can be among the first to purchase their copy of Madden
NFL 09.
"Maddenpalooza will truly be a celebration of
the 20th anniversary of one of the most popular
video games in history," said Director of
Marketing Chris Erb. "The fan festival will
provide an interactive experience for Madden fans to come together and
experience Madden NFL 09 before its launch."
Each summer, the launch of Madden NFL has emerged as a highly
anticipated event that wins the attention of both consumers and media
across the country. Past Madden NFL launches have centered around
the concept of Maddenoliday, where thousands of Madden NFL fans
flocked to stores and took the day off from work and school to immerse
themselves in that year's copy of Madden
NFL. This year, with Maddenpalooza, EA SPORTS™
will take it to the next level for the 20th
anniversary of Madden NFL. Hosted at the Rose Bowl, the stadium
where John Madden and the 1976 Oakland Raiders won their first Super
Bowl, Maddenpalooza brings together the impressive mix of elements from
sports, entertainment and video games that have made the Madden NFL
franchise an American pop culture icon.
In addition to Good Charlotte, whose song "The
Anthem" first appeared on the Madden NFL 03
soundtrack, other music acts scheduled to perform include Busta Rhymes,
Rev Theory, Airbourne, From First to Last and Young Dre The Truth.