New Research Uncovers the Stinky Truth about Bar Patrons' B.O.
CHICAGO, July 24 /PRNewswire/ -- As more cities around the world pass
smoke-free legislation in their bars and restaurants, patrons are wrinkling
their noses at an alarming truth: the smoke may have been masking equally
offensive odors. Speculating that patrons themselves could be partly to blame
for new, unpleasant smells, AXE, the male grooming brand and maker of all-over
deodorant bodysprays, partnered with world-renowned scent scientist Alan
Hirsch, M.D., to reveal what's behind 'bar funk.'
Through a series of scientific tests at a popular Chicago bar/restaurant,
Dr. Hirsch discovered that while the odor of cigarette smoke is gone, equally
offensive aromas that were previously hidden have surfaced. The tests also
showed that bar patrons were a major cause of the stink. Sweat was one of the
top odor contributors to the 'bar funk' and in addition to armpit odor, smells
from patrons' backs, heads and abdomens were also potent. While these tests
were conducted in only one bar, the results could shed light on why other
smoke-free establishments are also experiencing 'bar funk.'
KEY FOUL FINDINGS
Using scientific odor-gauging instruments, Hirsch performed two tests: 1.)
'ambient odor concentration' test to quantify how bad the smoke-free bar
smelled; and 2.) 'head-space analysis' test on six randomly selected male
patrons to locate the sources of their smell.
SMELLY LOCATIONS: HOW THEY STACK UP*
-- Swine Production Site (60)
-- SMOKE-FREE BAR (50)
-- Animal Rescue Facility (30)
-- Men's Room (15)
-- Industrial Site (7)
*Based on ambient odor intensity levels, 60 being most smelly, zero being
least smelly
WHERE THE SMELLS CAME FROM*
1. Back
2. Head
3. Abdomen
4. Underarms
*Ranked highest to lowest, based on tests of six randomly selected male
patrons
TOP ODOR CONTRIBUTORS AT THE TESTED SMOKE-FREE BAR/RESTAURANT*
1. Must/Earth/Mold
2. Urine-like
3. Sour/Acid Vinegar
4. SWEAT/BODY ODOR
*Top four of 46 odors picked up by the 'nasal ranger' test
THE SOLUTION?
With B.O. as a main contributor to the funk identified through Dr.
Hirsch's tests, AXE wants to help ease this sweaty epidemic by reminding guys
that in addition to underarm deodorants, using an all-over deodorant bodyspray
may help them stay fresh all night long and avoid contributing to the 'bar
funk.'
INTERVIEW OPPORTUNITIES
Dr. Hirsch is available to discuss this study and demonstrate his methods
using his 'nasal ranger' equipment.
ABOUT DR. HIRSCH
Alan Hirsch, M.D., is a neurologist, psychiatrist and nationally
recognized smell and taste expert. He is also the founder of the Smell & Taste
Treatment and Research Foundation in Chicago.
ABOUT UNILEVER
Unilever (NYSE: UL, UN), one of the world's largest consumer products
companies, aims to add vitality to life by meeting everyday needs for
nutrition, hygiene and personal care. Each day, around the world, consumers
make 160 million decisions to purchase Unilever products. The company has a
portfolio of brands that make people feel good, look good and get more out of
life.
In the United States these brands include recognized names such as: Axe,
'all,' Ben & Jerry's, Bertolli, Breyers, Caress, Country Crock, Degree, Dove
personal care products, Hellmann's, Knorr, Lipton, Popsicle, Promise, Q-Tips,
Skippy, Slim-Fast, Snuggle, Suave, Sunsilk and Vaseline. All of the preceding
brand names are registered trademarks of the Unilever Group of Companies.
Dedicated to serving consumers and the communities where we live, work and
play, Unilever in the United States employs approximately 13,000 people in
more than 60 office and manufacturing sites in 24 states and Puerto
Rico -- generating nearly $10 billion in sales in 2006. For more information,
visit http://www.unileverusa.com.
Contact: Dan Cohen, Edelman Emily Zielinski, Edelman
312-240-2750 312-233-1293
dan.cohen@edelman.com emily.zielinski@edelman.com
SOURCE Unilever
