BEIJING, July 28 /Xinhua-PRNewswire-FirstCall/ -- China TransInfo
Technology Corp., (OTC Bulletin Board: CTFO), ('China TransInfo' or 'the
Company'), a leading provider of public transportation information systems
technology and comprehensive solutions in the People's Republic of China
('PRC'), today announced that it has signed an agreement for taxi
advertisements with China Unicom Limited (NYSE: CHU) valued at RMB 5 million
(approximately $0.73 million) in the city of Urumqi. The agreement is
effective from July, 2008 through July, 2009. China Unicom Limited is one of
the four leading telecom carriers in China. Urumqi is the capital city of
Xinjiang Urgur Autonomous Region.
China TransInfo enjoys exclusive rights to operate a GPS service platform,
in-taxi GPS media platform, as well as taxi advertising rights for about 7,000
taxis in Urumqi for a period of 15 years, starting from 2007. The new
agreement will pertain to advertising on all 7,000 taxis. Under the terms of
the agreement, China TransInfo will post China Unicom's brand image on one
side of taxi roof lights for one year (valued at RMB 1.88 million) and play
rolling advertisements on LED screens embedded on the other side of roof
lights (approximately 150 hours airtime valued at RMB 3.12 million). The
rooftop LED screens will contain information related to China Unicom's
corporate image, latest products, and promotional activities.
'This cooperation with China Unicom is another significant achievement for
China TransInfo. Taxi advertisements are gradually being recognized as an
efficient channel to attract more attention from target audiences and enlarge
geographic coverage,' commented Mr. Shudong Xia, CEO of China TransInfo. 'The
cooperation with a high profile customer such as China Unicom clearly
demonstrates our effectiveness in operating our new taxi media business. We
look forward to announcing similar agreements in Urumqi and other cities in
the coming months.'
About China TransInfo
China TransInfo, through its subsidiary Beijing PKU ChinaFront High
Technology Co., Ltd. ('PKU'), is primarily focused on providing transportation
information services. The Company aims to become the largest transportation
information product and comprehensive solutions provider, as well as the
largest integrated transportation information platform and commuter traffic
media platform builder and operator in China.
