Up to 300,000 daily unique users watch free mobile video on mywaves; iPhone use grows 500% over the first quarter
SUNNYVALE, Calif., July 28 /PRNewswire/ -- mywaves, the largest mobile
video destination for consumers, today announced that second quarter traffic
to the mywaves mobile site grew by 25% over the first quarter. Now, up to
300,000 daily unique users visit m.mywaves.com, to access a broad choice of
free, short-form video entertainment, watching up to 255 videos every minute.
In addition to overall traffic growth, mywaves saw iPhone users increase in
record numbers, 500% over the first quarter. Music, celebrity, comedy, and
sports videos continue to be extremely popular with the mywaves global user
base.
(Photo: http://www.newscom.com/cgi-bin/prnh/20080728/AQM062)
'It is clear from our growth and the popularity of videos from content
partners including MTV, Sports Illustrated and Fox, that high quality,
short-form professional entertainment is far more engaging for mobile
consumers than the user-generated video anyone can find on the Web,' said
Rajeev Raman, CEO and founder, mywaves. 'And when consumers can enjoy the
video entertainment they want on a large, mobile screen like that of the
iPhone's, the experience is unmatched.'
mywaves offers the broadest choice of free mobile video for consumers.
Leading content partners such as MTV, Sports Illustrated, Playboy, CBS, Fox,
SpikeTV, VH1, and more have dedicated channels on mywaves. mywaves
direct-to-consumer mobile Web site enables consumers to tune into video free
of charge on more than 500 different mobile phone models in more than 100
countries.
mywaves attracts leading advertisers and content providers interested in
using video entertainment to connect with the mobile consumer. Industry
experts from eMarketer forecast that worldwide mobile marketing and
advertising spending will reach $19 billion by 2012.
About mywaves Inc.
mywaves is a free, direct-to-consumer mobile video service that attracts
up to 300,000 daily unique visitors to m.mywaves.com. mywaves enables viewers
to browse through a broad choice of short-form videos from such content
partners as MTV, Sports Illustrated, Playboy, CBS, Fox, SpikeTV, VH1, and
more, regardless of their phone model or service provider. The mywaves
services works globally across all 3G, EDGE, EV-DO, WiFi, and WiMAX networks.
Its free, ad-supported model versus a subscription service has enabled the
company to rapidly amass the largest mobile video audience in the world,
providing advertisers the opportunity to interact with mobile consumers
through the engaging medium of video entertainment. Headquartered in
Sunnyvale, Calif., mywaves is led by a team from Yahoo!, Napster, Danger, Palm
and TiVo. The company is funded by venture capital firm, Menlo Ventures.
For more information visit http://www.mywaves.com/m.
SOURCE mywaves Inc.