Integrated Solution Combines Passenger-Facing Multimedia Payment
Display, Contactless Acceptance with WiFi and GPRS Communications
VeriFone Holdings, Inc. (NYSE: PAY) today announced that it has
developed an EMV certified integrated transportation payment system in
conjunction with Bank Asya (ISE: ASYAB) of Turkey that is now in use on
buses in the city of Kahramanmaras.
The transportation payment system was designed to enable municipalities
to transition their bus systems from cash to bank cards and credit
cards. VeriFone designed an integrated solution that accepts payment by
EMV cards and utilizes contactless technology.
The project was planned and implemented in cooperation with Bank Asya,
Turkey’s biggest interest free bank. Bank Asya
will issue payment cards for the system and MasterCard®
PayPass™ contactless cards that will speed up
passenger payment. MasterCard and Bank Asya recently launched Asyacard
DIT, a multi-application chip and PIN card that combines MasterCard EMV
OneSmart features with an integrated municipal toll and transit
application as well as contactless technology.
“Bank Asya believes that forward-looking
projects like this are essential to provide contemporary and
satisfactory service and these projects can only be achieved with
cooperation of high profile, dedicated companies. That is why we chose
VeriFone in this project,” said Bank Asya
Executive Vice President Mustafa Büyükateş.
The payment system integrates VeriFone’s
passenger-facing MX870 multimedia payment system, QX110 contactless
reader, as well as cellular GPRS for mobile communications and WiFi
modem. Bank Asya’s efforts are designed to
integrate toll and transit functions with contactless smart cards to
leverage the Kahramanmaras Public Transportation Project, a municipal
initiative in Eastern Turkey. In addition to paying for bus fares,
AsyaCard DIT owners can use their cards for tolls on motorways and
bridges, including the two bridges over the Bosphorus Straight in
Istanbul that connects Europe and Asia.
“Bank Asya and the municipality of
Kahramanmaras are implementing a transportation payment system that will
be an example for other communities in Turkey,”
said Lazy Yanay, VeriFone managing director, Middle East. “This
system demonstrates the growing impact of electronic payment technology
to improve the daily lives of consumers.”
VeriFone transportation and transit solutions are being used to bring
electronic payment to one of the last bastions of daily commerce that
still relies on cash and paper tickets. The company has implemented
integrated solutions for municipalities and private companies around the
globe, from New York City to Singapore.
About Bank Asya (www.bankasya.com.tr)
Bank Asya is a leading Turkish bank that provides a wide range of
banking products and services to its commercial and retail customers,
with the number of issued credit cards reaching over 1.000.000
individual card members. Bank Asya provides banking services through its
network of 124 Bank Asya branches located primarily in western and
southern Turkey. Bank Asya also offers its services through alternative
distribution channels such as ATMs, call centre and internet banking.
About VeriFone Holdings, Inc. (www.verifone.com)
VeriFone Holdings, Inc. (“VeriFone”)
(NYSE: PAY) is the global leader in secure electronic payment solutions.
VeriFone provides expertise, solutions and services that add value to
the point of sale with merchant-operated, consumer-facing and
self-service payment systems for the financial, retail, hospitality,
petroleum, government and healthcare vertical markets. VeriFone
solutions are designed to meet the needs of merchants, processors and
acquirers in developed and emerging economies worldwide.
VeriFone Public Relations
Pete Bartolik, 508-283-4112
pete_bartolik@verifone.com
