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No More Dirty Pillow Talk: JetBlue Airways and CleanBrands Partner to Offer The World's Cleanest Travel Pillow and Blanket Kit

Monday, August 4, 2008 7:01 AM

   -- Eco-Friendly take-home kit provides high-altitude comfort for the
                        health-conscious traveler --
   -- In-flight purchase includes a coupon for $5 off any Bed, Bath &
                               Beyond item --

NEW YORK, Aug. 4, 2008 (PRIME NEWSWIRE) -- JetBlue Airways Corporation (Nasdaq:JBLU), together with CleanBrands LLC, an innovator in the creation and development of products devoted to improving the health of the sleep environment, today announced the creation of The World's Cleanest(tm) travel pillow and blanket kit. Effective today, customers on JetBlue flights longer than two hours may purchase the $7 eco-friendly pillow and blanket, which includes a coupon for $5 off the future purchase of any item at Bed Bath & Beyond.

The World's Cleanest(tm) travel pillow features an advanced technology called MicronOne(tm), a fabric that blocks all micro-toxins larger than one micron in size, such as dust mites, mold spores, pollen and pet dander. Using this technology, the airline's new in-flight pillow and blanket kit provides peace-of-mind and allows the health-conscious traveler to rest easier in flight. The take-home travel kit includes a 10" x 12" size plush pillow, as well as a 39" x 51" fleece blanket. Both items fit neatly back into the enclosed carrying case for use on future trips.

"Replacing our old, recycled pillows and blankets with this state-of-the-art, high-quality take home kit is an eco-conscious, health-conscious and customer-conscious decision," said Brett Muney, General Manager of Product Development for JetBlue Airways. "We are constantly seeking ways to enhance the in-flight experience for our customers, and providing them the option to purchase The World's Cleanest travel pillow and a fleece blanket at an affordable price delivers on that promise."

"This partnership with JetBlue Airways is a natural extension to our product line," said Mike Linn, CEO of CleanBrands. "And thanks to the active participation of Bed Bath & Beyond, JetBlue customers can try our product at a very low cost."

"Clean, healthy sleep should not be limited to just terra firma," said Gary Goldberg, President and Founder of CleanBrands. "We've contributed greatly to the clean, allergy-free environment of many households throughout the country with our mattress encasements and pillows and are more than pleased to offer the same high quality comfort tools to JetBlue customers."

On JetBlue's overnight flights from the West, customers are enticed to sleep with the airline's signature Shut-Eye Service(tm), which includes a complimentary Snooze Kit containing an eyeshade and ear plugs. Night owls can make the time fly by with 36 channels of free DIRECTV(r) programming and a selection of pay-per-view movies, or stretch their legs with a visit to the complimentary, self-service Snack Bar in the galley.


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