Steve Robinson is a contractor for Quickel
Construction, a Southern California-based paving company. When he received
a call last summer from Trail Woods, an HOA in Irvine, CA, asking for
speed cushions,
he wasn't quite sure how to respond. "Frankly, I had no idea what speed
cushions were," Steve said.
After doing some research, Steve found the Traffic Logix rubber speed
cushions. He researched several other products but chose the Traffic
Logix ones because of the interlocking tongue and groove system. He felt
that the rubber units would stay together better than products where units
are just installed side by side.
He introduced his customer to the Traffic Logix solution and they
purchased 24 of the rubber cushions. The HOA board and residents were
thrilled with their purchase. The speed cushions gave them the speed
reductions they wanted to keep their streets safer. "They slowed vehicles
down," one board member commented, "but still let emergency vehicles get by
unhindered."
When Mr. Robinson saw how satisfied Trail Woods was with the rubber
cushions, he began to actively promote the products to his customers who
wanted to reduce speeds with speed bumps or similar devices. He distributed
brochures of the Traffic Logix cushions and used the Trail Woods site as a
demonstration for the products. Representatives of other HOAs were
impressed when they watched cars slowing down to go over the aesthetically
pleasing cushions while emergency vehicles passed without slowing.
The cushions are designed as a series of small speed humps
installed across the roadway. Cars must drive by with one or both wheels on
the rubber products, while the wider berth of emergency vehicles allows
them to straddle the cushions. The products, like most of Traffic Logix'
line of rubber solutions, are made from recycled rubber truck tires. Each
cushion uses 40 tires, which would otherwise be in environmentally
hazardous landfills. Highly reflective highway tape is imbedded into each
unit to ensure optimal visibility, even at night.
Quickel Construction has sold cushions to three more southern California
HOAs since the Trail Woods purchase last summer. Mr. Robinson plans to
continue to promote the Traffic Logix cushions in the future. "They're
effective in slowing cars down," he commented "and that's just what the
HOAs want to do."
Despite a historically large price difference between asphalt and rubber,
rubber traffic calming solutions are becoming more popular. This is due in
part to the many features that preformed, portable rubber solutions offer.
In addition, the past six months have witnessed a dramatic increase in the
price of asphalt. This year alone, the cost of asphalt has soared 80%. The
increased prices significantly impacts cities and counties as they pave
roads and create asphalt speed humps, bumps or speed tables to
calm traffic. The price difference between the versatile rubber solutions
and asphalt has been greatly diminished, making it an ideal time to revisit
rubber.
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Contact:
Craig Timothy
Traffic Logix
3 Harriett Lane
Spring Valley, NY 10977
(866) 915-6449 x814
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