Leader in Youth Healthy, Active Lifestyles Introduces Fresh Styles
for Spring/Summer ‘09
Heelys, Inc. (NASDAQ: HLYS), the youth sports lifestyle company and
creator of the popular footwear that features a removable wheel in the
heel, is rolling out a brand new line of popular wheeled footwear cool
enough to get kids off the couch and skating this spring and summer. For
the 2009 season, Heelys has seven new wheeled styles with explosive
color combinations that offer the latest in comfort, technology and
style.
The new line of Heelys footwear underscores the company’s
commitment to innovation and designing products for youth that are
breakthrough, fun and inspired to get kids active and moving. The new
line pays tribute to past styles while starting new trends in wheel
design, color combinations and fabrication, including Sarge, Camo Bones,
Tally and Daisy.
“With our Spring/Summer 2009 line we wanted to
embrace the new trends in materials, colors and style while still
offering a true athletic experience,” said Don
Carroll, President and CEO of Heelys, Inc. “Our
new styles are exciting and trend-forward, and they offer skaters of all
levels plenty of options, whether they want to strut the latest fashion
or challenge themselves with the latest tricks.”
For those that are looking for the hottest styles for the season, the “Camo
Bones,” with its gray/royal
blue/black camo motif, the simple and clean “Sleek”
and the authoritative “Sarge”
in gray/black/red all offer a fun wheel in a Men’s
low-profile skate shoe. For girls, the multi-hued “Savvy,”
“Daisy” and “Tally”
all fit the bill with their snappy graphics, fun colors and unique
textures in synthetic suede and perforated leather.
Heelys is committed to responsible skating and offers a How-To-Video on
the company’s Web site at www.heelys.com.
Heelys also encourages parents to review the training materials with
their kids to ensure a fun and safe skating experience. In addition to
training videos and training materials, Heelys provides a contract
posted on the Web site for kids and parents to ensure they practice good
etiquette while skating.
The new Spring/Summer 2009 footwear was featured at the 2008 World Shoe
Association Show July 28-30 in Las Vegas, Nevada.
About Heelys, Inc.
(NASDAQ: HLYS) Heelys, Inc. designs, markets and distributes innovative,
action sports-inspired products under the HEELYS®
brand targeted to the youth market. The Company’s
primary product, HEELYS-wheeled footwear, is the patented dual-purpose
footwear that incorporates a stealth, removable wheel in the heel.
HEELYS-wheeled footwear allows the user to seamlessly transition from
walking or running to skating by shifting weight to the heel. Users can
transform HEELYS-wheeled footwear into street footwear by removing the
wheel. HEELYS-wheeled footwear provides users with a unique combination
of fun and style that differentiates it from other footwear and wheeled
sports products.
Heelys, Inc.
Heidi McKinley, 214-443-7578
heidi.mckinley@edelman.com
or
Christina
Voss, 214-443-7574
christina.voss@edelman.com
