MWW Group's LA Office to Spearhead Communications Program That Will Include Strategic Media Relations, CSR Strategies and Executive Branding/Leadership Positioning
LOS ANGELES, Aug. 13 /PRNewswire/ -- MWW Group (www.mww.com), one of the
nation's top 10 public relations firms, today announced the addition of
Mercury Insurance Group to the client roster of its Los Angeles office. The
regional auto and home insurance provider has turned to MWW Group to help the
company craft and implement a strategic communications campaign.
The communications campaign will draw upon MWW Group's expertise in
corporate communications, executive branding, employee communications,
corporate social responsibility and strategic media relations.
'Mercury is a great company, a leader in the auto and home insurance
sector, and an exciting addition to our LA office. Our campaign will help
Mercury raise awareness of the new programs that it's offering to its
customers and to underscore these services as a competitive differentiator,'
said Coby King, senior vice president and general manager of MWW Group's Los
Angeles office. 'Our PR strategy will also focus on leveraging both external
and internal communications channels to create excitement and deliver a
consistent and impactful message to each of the company's key audiences, while
also raising the profile of Mercury's leadership team.'
About Mercury General Corporation
Founded in 1961, Mercury Insurance (MCY) is a multiple-line insurance
organization offering predominantly personal automobile and homeowners
insurance through a network of independent agents and brokers in California,
Florida, New Jersey, Texas, Arizona, New York, Georgia, Oklahoma, Illinois,
Michigan, Nevada, Virginia and Pennsylvania. For more information about
Mercury Insurance, please visit www.MercuryInsurance.com or contact Erik
Thompson at (661) 291-6435.
About MWW Group
MWW Group is one of the nation's top ten public relations agencies and is
known for its results-driven approach to public relations and 'Aim High ...
and Deliver' commitment to client service. For the past four years, MWW Group
has been honored with the #1 ranking in the Holmes Report agency client
satisfaction survey. MWW Group achieved top rankings in the categories of
account leadership, strength of account team, creativity, strategy and
planning, and program execution. In 2006, MWW Group was named PR Agency of the
Year by The Holmes Report and Mid-size PR Firm of the Year by PR News in
recognition of the firm's growth, strategic account leadership and
industry-leading employee retention. MWW Group is part of the Interpublic
Group of Companies (NYSE: IPG - News).
SOURCE MWW Group
