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STARLIMS Consolidates Direct Presence in Europe; Hires LIMS Veteran Joe Peden to Head STARLIMS Europe

Thursday, August 14, 2008 7:45 AM

HOLLYWOOD, Fla., Aug. 14, 2008 (PRIME NEWSWIRE) -- STARLIMS Technologies Ltd. (Nasdaq:LIMS), a leading provider of laboratory information management systems, or LIMS, today announced the establishment of STARLIMS Europe as a result of the May 2008 acquisition of its long-time United Kingdom partner, and the hiring of LIMS veteran Joe Peden as general manager of the new subsidiary.

Acquisition Consolidates Direct Presence in Europe

"Having acquired our long-standing UK partner as the keystone for STARLIMS Europe, we are poised to take advantage of the increasing number of opportunities within Europe, and to enhance our local professional services capabilities," said STARLIMS CEO Itschak Friedman. "The UK team represents an exceptional LIMS talent pool with many years of experience selling, implementing and supporting STARLIMS products. Having closed the acquisition in May, we are already deep into the integration process and actively hiring additional sales and service staff to support growing UK and pan-European activities."

Joe Peden, General Manager of STARLIMS Europe

"We are delighted to announce that Joe Peden will join us as general manager of STARLIMS Europe, bringing a wealth of expertise in almost every area of the LIMS business as well as proven leadership experience," said Friedman. Mr. Peden will be responsible for managing the growth of our European business, while also contributing to corporate product development. "With Joe Peden's leadership, we believe STARLIMS Europe can make significant advances in terms of sales, marketing and project delivery, leading to substantial market share growth in this region," Friedman said.

About Joe Peden

Mr. Peden has two decades of experience in LIMS product development, marketing, sales and executive positions. Before joining STARLIMS, he was president and chief operating officer of Ardenno, a provider of collaborative knowledge management software solutions for research and development. Previously, Mr. Peden worked for Thermo Fisher Scientific, where he became senior director of marketing and product management for the informatics group. Previous responsibilities at Thermo Fisher Scientific included the development of strategic partnerships for the laboratory information management group, and leading launch initiatives for new products in market segments including bio-informatics research and development.

Mr. Peden holds a B.Sc. degree in genetics and microbiology and M.Sc. degree in biotechnology, both from the Queen's University of Belfast, where he graduated with honors. He is frequently invited as a speaker at industry conferences.

"STARLIMS is uniquely positioned to leverage its leadership position in the global LIMS market and make a significant leap forward in the European region," said Mr. Peden.


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