-- Increase Supported By Consistently Higher Earnings

-- Management confident in long-term outlook

-- 21 consecutive years of annual increases

CINCINNATI, Jan. 25 /PRNewswire-FirstCall/ -- The Midland Company (Nasdaq: MLAN), a highly focused provider of specialty insurance products and services, today announced that its Board of Directors approved a 63.3 percent increase in the company's indicated annual dividend to 40 cents per share from 24.5 cents per share. As a result, the next quarterly dividend, payable April 4, 2007, to shareholders of record as of March 21, 2007, will be 10 cents per share, up from the previous level of 6.125 cents per share. As of December 31, 2006, Midland had 19,224,000 common shares outstanding.

'Our expanded specialty property and casualty insurance product platform has in recent years consistently produced earnings that have significantly exceeded the earnings levels achieved several years ago. We are confident both in our current capabilities and in the long-term outlook for our business. This marks the 21st consecutive year that Midland has increased its annual dividend, increasing over that 21-year period at a 12.6 percent compounded annual growth rate. We are pleased that our profitability has made it possible for us to reward shareholders by increasing dividends year after year. We are also delighted that our higher earnings levels of the past few years and our positive long-term outlook have enabled us to increase the dividend this year by 63.3 percent,' said Joseph P. Hayden III, chairman and chief operating officer.

Anticipate Record Full-Year Results

Earlier this month, the company announced that it anticipates record 2006 full-year results in the range of $3.56 to $3.60 per share. This compares to $3.37 per share, the prior record set in 2005. Net income before realized capital gains* for the full year is also anticipated to come in at a record level in the range of $3.28 to $3.32 per share. This compares to the previous record of $3.16 per share in 2005.

The company will further discuss its 2006 results and 2007 outlook in its quarterly conference call on February 15, 2007 at 1:30 p.m. (EST).

*Non-GAAP Measure and Reconciliation to GAAP Measure Net income before realized capital gains is a non-GAAP measure. Items excluded from this measure are significant components in understanding and assessing the company's financial performance.