The iconic Mercury Man on Tuesday joined United Online Inc. as the Woodland Hills-based company completed its $441 million acquisition of flower retailer FTD Group Inc.

Terms call for FTD stockholders to receive $307 million in cash and 12.3 million shares of United Online stock. United Online will also assume $435 million in FTD debt and pay transaction expenses.

Former FTD stockholders now own about 15 percent of United Online, a provider of Internet and social networking services. The deal boosts United Online's revenue base to more than $1 billion while diversifying its base, said Mark R. Goldston, the company's chairman, president and CEO.

FTD will operate as a wholly owned subsidiary of United Online from FTD's existing facilities, including its U.S. headquarters in Downers Grove, Ill., and its international headquarters in the United Kingdom.

The 100-year-old company includes the FTD and Interflora brands in the United Kingdom and Ireland. The Mercury Man logo is also displayed in approximately 45,000 retail floral shops worldwide. Goldston has said that plans call for selling FTD products to more than 50 million domestic consumer accounts at United Online's subsidiaries -- Classmates.com, MyPoints, NetZero, and Juno.

For the 12 months ended June 30, United Online and FTD, on a combined basis, generated revenues of $1.14 billion and operating income of $169.1 million.

greg.wilcox@dailynews.com

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