CHICAGO, Sept. 4 /PRNewswire-FirstCall/ -- The Wm. Wrigley Jr. Co.
(NYSE: WWY) today announced it has selected Tribal DDB Worldwide to be the
digital agency accountable for driving interactive strategies and initiatives
for all of the company's U.S. brands. Tribal DDB was selected following a
competitive review and represents the first digital AOR for Wrigley.
'We have had the opportunity to work with Tribal DDB on a project basis
over the past year through Wrigley's relationship with DDB Chicago, and they
have continuously demonstrated a deep understanding of both our culture and
brands,' said Paul Chibe, Wrigley's VP of North American Gum Marketing.
'During the review process, they presented clear insights to reach consumers
through digital marketing and we are confident they can help us grow our
brands in this evolving medium.'
Tribal DDB's assignment will begin immediately. They will work in
collaboration with other Wrigley marketing agencies to bring the U.S. brands
to life digitally.
'We are thrilled to be selected as Wrigley's digital agency of record. To
have the opportunity to work with brands that millions of people already know
and love is truly exciting. Through our close work with DDB Chicago, we have
gained a deep understanding of this client and their goals,' said Paul
Gunning, CEO, Tribal DDB Worldwide. 'The confection category is a fun place
for a creative agency like Tribal to work and we look forward to growing the
relationship and taking Wrigley's U.S. brands to the next level in the digital
space.'
About Tribal DDB Worldwide
Tribal DDB Worldwide (http://www.tribalddb.com) is headquartered in New
York and includes 44 offices spanning 25 countries throughout the Americas,
Europe and Asia Pacific region. The first digital agency to ever win Global
Agency Network of the Year by Advertising Age in 2007, Tribal DDB has received
accolades from The Wall Street Journal, Businessweek, Forrester Research Inc.
and more. In 2005 Tribal DDB was named Interactive Agency of the Year by
Adweek and the Cannes International Advertising Festival where it took home
the most Lions and the Cyber Grand Prix. Tribal DDB Worldwide is part of
Omnicom Group's (NYSE: OMC) DDB Worldwide.
About Wrigley
The Wm. Wrigley Jr. Company is a recognized leader in confections with a
wide range of product offerings including gum, mints, hard and chewy candies,
lollipops, and chocolate. The Company has global sales of $5.4 billion and
distributes its world-famous brands in more than 180 countries. Three of
these brands -- Wrigley's Spearmint(R), Juicy Fruit(R), and Altoids(R) -- have
heritages stretching back more than a century. Other well-loved brands
include Doublemint(R), Life Savers(R), Big Red(R), Boomer(R), Pim Pom(R),
Winterfresh(R), Extra(R), Freedent(R), Hubba Bubba(R), Orbit(R), Excel(R),
Creme Savers(R), Eclipse(R), Airwaves(R), Solano(R), Sugus(R), P.K.(R), Cool
Air(R) and 5(TM).
SOURCE Wm. Wrigley Jr. Company
