Auction Commemorates Launch of GE Profile(TM)
Frontload Washer & Dryer
GE Consumer & Industrial (NYSE:GE):
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WHAT:
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An online auction benefiting the Clothes Off Our Back Foundation
with jeans worn and/or signed and donated by more than 60
celebrities including:
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-- Miley Cyrus
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-- Jay Leno
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-- Scarlett Johansson
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-- Tori Spelling
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-- Ryan Seacrest
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-- Lauren Conrad
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-- Ashlee Simpson
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-- Nick Lachey
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-- Jenna Fischer and John Krasinski (from "The Office")
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-- Christian Slater
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-- Debra Messing
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-- Alison Sweeney and many, many more
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-- Auction has bids for more than $4,000, but there's still time to
bid and help raise money for children's charities!
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-- Bidding launched August 26 with a special event in Times Square
featuring Alison Sweeney, host of "The Biggest Loser" and star of
"Days of Our Lives." (Photos available upon request)
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-- Video coverage of the event can be viewed and downloaded here: http://www.geappliances.com/washingmyjeans/
GE_Multiple_Media_News_Release_8-26-08.wmv (Due to its length,
this URL may need to be copied/pasted into your Internet browser's
address field. Remove the extra space if one exists.)
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WHEN:
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Auction ends WEDNESDAY, SEPT. 17 AT 8 P.M. EST.
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WHERE:
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For information on the online celebrity auction and a chance to
win the new GE Profile Frontload Washer and Dryer with Smart
Dispense(TM) Technology (approximate
value $3,500) at www.washingmyjeans.com
; for bidding on celebrity jeans visit www.clothesoffourback.org
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WHY:
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In celebration of GE Profile's new energy-efficient Frontload Washer
and Dryer, they've partnered with "Clothes Off Our Back" to auction
off celebrity jeans for charity.
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Now you only have to load your detergent or fabric softener twice
a year! Thanks to the revolutionary SmartDispense Technology, not
only does the washer hold six month's worth of detergent, but it
dispenses just the right amount based on soil, load size, level of
water hardness and type of clothes - saving loads of time (in
fact, it can wash 17 pairs of jeans in just one load!).
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Proceeds from the auction will benefit the Clothes Off Our Back
Foundation, a non-profit organization founded by actors and
philanthropists Jane Kaczmarek and Bradley Whitford that auctions
off celebrity attire to benefit children's charities. For more
information on the Clothes Off Our Back or bidding on celebrity
jeans, visit www.clothesoffourback.org
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-- GE spokesperson available for interview upon request
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GE Consumer & Industrial
Kim Freeman, 502-452-7819
kim_freeman@ge.com
or
Sarah
Anderson, 212-704-4519
Mobile: 917-733-2490
sarah.anderson@edelman.com
