Award-Winning Napster To Go Service Featured As Music Player on New
Handsets
Napster (Nasdaq:NAPS), the pioneer of digital music, and U.S. Cellular
Corp. (NYSE:USM), one of the nation’s largest
wireless service carriers, today announced a marketing agreement that
will bring a free, 30-day trial of the Napster To Go service to U.S.
Cellular customers who purchase the brand new HTC Touch mobile handset.
Napster and U.S. Cellular will partner on promotional efforts for
music-to-handset sideloading, which makes it easy for consumers to
experience the award-winning Napster To Go subscription service, and
enables them to access Napster’s catalog of
more than six million songs, expert programming, and exclusive content.
The companies will offer the service through in-box promotions via
retail and carrier channels in the U.S.
"Customers want to start using their phone and all of its features right
out of the box, and this is one way we provide that outstanding customer
experience,” said Alan D. Ferber, chief
marketing officer and executive vice president of U.S. Cellular.
"U.S. Cellular’s extensive, high-quality
network and deep commitment to customer satisfaction make the company a
valuable partner to Napster," said Brad Duea president of Napster. "We
are very pleased to expand this relationship, which supports our focus
on driving adoption of our subscription model by partnering with leading
carriers and joining to music-enabled cell phones.”
About U.S. Cellular
The 8,700 associates of U.S. Cellular believe a wireless phone enhances
people’s lives and a wireless company should
be in the business of bringing people together. Based in Chicago, U.S.
Cellular is the nation's sixth-largest wireless carrier, serving
6.2 million customers across the country. To learn more about the
company visit one of its retail stores or uscellular.com.
About Napster
Napster, the pioneer of digital music, offers the ultimate in
interactive music experiences, creating better ways to discover, share,
acquire and enjoy music – anytime, anywhere.
The company’s offerings include “Napster”
(www.Napster.com) -- the premier
online music destination featuring the most popular on-demand music
subscription service in the world and the largest, most comprehensive
MP3 download store on the market; “Freenapster”
(www.freenapster.com), a unique
Web experience offering free, on-demand music legally in the U.S.; and “Napster
Mobile,” one of the industry’s
fastest growing mobile music platforms, providing the premier mobile
music experience for customers in 11 global markets. Headquartered in
Los Angeles, Napster's services are available in markets across the
Americas, Europe and Japan.
U.S. Cellular
Jonathan Guerin, 773-399-4379 (Media)
Mobile:
773-317-0113
jonathan.guerin@uscellular.com
or
The
Blueshirt Group, for Napster
Jeff Fox, 415-828-8298 (Media)
jeff@blueshirtgroup.com
