Sep. 17--Kuwait Telecom Company (KTC) has inaugurated its commercial brand, Viva, which represents transparency and commitment towards clients. It will focus on offering advanced and integrated client service once it is launched in the Kuwaiti market. This was announced at a press conference held recently by Saudi Telecom Company (STC) CEO Saud Bin Majed Al-Duwaish and VIVA CEO Najeeb Al-Awadi .

Mr. Al-Duwaish gave a statement at the conference in which he spoke highly of the enormous success made by the company, which proudly became operational, built its network and finished staff recruitment in a record time, stressing that this was considered a grand achievement following the acquisition of the Third License in November 2007 and becoming operational within in no more than 10 months.

He said we are ready today to launch VIVA, which we trust will add a new meaningful value to the telecom market in Kuwait through diversified outstanding services. He welcomed Mr. Najeeb Al-Awadi, who had been chosen CEO to VIVA based on his extensive valuable expertise. Mr. Al-Awadi took it upon himself to fulfill the Company's future aspirations in encouraging promising Kuwaiti youths to join in for brilliant professional careers in telecommunications, he added.

He pointed out that Al-Awadi spent 10 out of his 15-year experience setting up two leading telecommunications companies in the region and watching them bloom into world-standard telecom platforms. He was also general manager of a very well known International Networks Company for five years, where he built an expansive telecommunications network, he added, stressing that Al-Awadi set down an exemplary model for diligence, innovation and leadership.

He said that STC's choice of Kuwait's market was based on extensive feasibility research, emphasizing the great prospects it held for attracting international investments; particularly since H.H. the Emir Sheikh Sabah Al-Ahmad had promised to turn Kuwait into an international financial and economic center, which carried infinite potentials for the future of telecommunications.

Al-Duwaish also said that VIVA was striving relentlessly to open up the future of telecommunications to its clients and make all of its potentials accessible to them, while undertaking to cater to their individual needs and promising to mobilize its invaluable expertise for that end.