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Brazilians' Engagement With Online Multimedia Content Impeded by Lack of Home Broadband Penetration and BOOMj, Inc. Announces New Division: LocalAdLink www.localadlink.com to Leverage the Ever-Expanding Local Advertising and Listing Revenue Opportunities
Thursday, September 18, 2008 9:00 AM


--(www.USEquityNews.com)-- 09/18/2008 - Business Services industry alert provided by U.S. Equity News. comScore, Inc. (Nasdaq: SCOR), a leader in measuring the digital world, recently released results from a study of online visitation to multimedia Web sites in Brazil. The multimedia category includes sites offering video, music, and other entertainment-based applications. The study showed that while Brazilian Internet users tend to visit multimedia sites as frequently as the rest of the world, an indicator of high potential demand for the content on these sites, they spend considerably less time on average on these sites due to technological impediments. "As a developing Internet market, Brazil still has relatively low broadband penetration, which tends to inhibit extended periods of engagement with multimedia content because of the slow download speed," said Alex Banks, comScore managing director of Latin America. "However, Brazilian Internet users' frequent visits to the site category indicate strong latent consumer demand, meaning that as broadband penetration rates in Brazil increase, the time spent engaging with this content can be expected to rise considerably."

Direct Alliance, a wholly owned subsidiary of TeleTech Holdings, Inc. (NASDAQ: TTEC) and a leading business process outsourcing provider of inside sales and marketing solutions, recently announced it has signed a multiyear agreement with a major broadband communications company to provide outsourced inside sales. Under the terms of the agreement, Direct Alliance will provide business-to-consumer account management services that include account acquisition, up-sell, cross-sell and account retention. All services will be provided by a Direct Alliance inside sales team focused on inbound and outbound sales of the client's full suite of products and services to business prospects and customers. The Direct Alliance business model of integrating robust analytics, electronic direct marketing, and inside sales capabilities make the company an ideal partner for this Fortune 500 provider. "We're excited to be part of building lasting and profitable relationships with customers," said Judi Hand, president and general manager of Direct Alliance. "The client's selection of Direct Alliance demonstrates their confidence in our ability to ramp up quickly and deliver sales results."

BOOMj, Inc. (OTC Bulletin Board: BOMJ) the owner of the baby boomer social network http://www.boomj.com and the i-Supply e-commerce platform, recently announced its newest division, http://www.localadlink.com. While the world of the web is global, BOOMj, Inc. recognizes that most people shop and purchase services in their local home community. Utilizing the traffic on http://www.boomj.com as well as its Experts Network, and partner e-commerce sites, BOOMj, Inc.




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