EFD Simplifies Go-to-Market Strategy Focusing on Enterprise Payments and Data & Decisioning Solutions
eFunds Corporation (NYSE: EFD), the company
that delivers innovative enterprise payments and data & decisioning
solutions, today announced the global launch of its new corporate brand,
now known simply as
EFD. The company
will transition to the new name, which is also its stock ticker symbol,
over the next 18-24 months, during which time it will be known as EFD,
eFunds Corporation.
The move to EFD is closely tied to the evolution of the company's
comprehensive value proposition around enterprise payments and data & decisioning solutions for global
financial institutions, networks, merchants and large enterprises.
Increasingly, these businesses are faced with growing pressure to optimize
global payment processing operations,
open more of the right customer accounts, and address fraud across the
enterprise. To address this, they are turning to flexible, innovative
solutions designed to increase the value of customer relationships while
improving operational efficiency.
The EFD value proposition is based on more than 35 years of experience in
enterprise payments and data & decisioning expertise, leveraging
industry-leading brands including EFD ChexSystems(SM), EFD DebitBureau, EFD
DataNavigator, EFD CONNEX and EFD Prepaid
Solutions. EFD customers will continue to benefit from the company's
flexible delivery capabilities, which provide the option to run solutions
as software, services or anything in between. Customers will also be able
to take advantage of EFD's component business model, which provides the
flexibility to integrate proven components within strategic enterprise
solutions designed to solve more complex business problems.
"As EFD, we are proud to present a new face to the world that comes at a
time when global financial institutions, networks, merchants and large
enterprises are looking for straightforward, yet comprehensive solutions to
their biggest problems," said Paul F. Walsh, chairman & chief executive
officer, EFD, eFunds Corporation.
