Top Media Relations Experts Share Inside Tips on How Social Media and Other Digital Channels Are Changing Traditional Word-of-Mouth Marketing -- Audio Conference, Thursday, October 16th, 2008

OAKLAND, CA -- (Marketwire) -- 10/03/08 -- PR and marketing professionals who want to discover new ideas for incorporating word-of-mouth marketing into conventional PR programs will acquire practical strategies at a new audio conference from Bulldog Reporter's PR University: "Mastering Word of Mouth PR: How to Use Powerful Digital and Grassroots Tools to Drive Brand, Loyalty, Media Coverage and Sales." Attendees will come away with proven techniques for using word-of-mouth strategies ranging from brick-and-mortar and creative grassroots campaigns to innovative "word-of-mouse" efforts that leverage online social media tools and networks.

This exclusive, dial in PR University audio conference takes place on Thursday, October 16th, at 1PM EDT (noon, CDT, 11AM MDT; 10AM PDT). The panel includes some of the nation's leading media relations experts:

-- Bob Pearson, Vice President, Communities and Conversations, Dell

-- Andy Sernowitz, CEO, GasPedal; Founder, Word of Mouth Marketing Association; Author, "Word of Mouth Marketing: How Smart Companies Get People Talking;" Lecturer, Northwestern University; Publisher, "Damn, I Wish I'd Thought of That"

-- Mike Manuel, Social Media Strategist, Voce Communications

This 90-minute interactive call will give public relations professionals actionable tips and practical ideas for using digital "word-of-mouse" marketing through search engines, Web video, forums, social networks, blogs and other social media to promote messages and brands. It will also address case studies and real examples of high-impact, low-cost offline and online word-of mouth campaigns -- and how to duplicate their successes.