NEW YORK, Oct. 6 /PRNewswire/ -- The Fashion Fantasy Game (www.fashionfantasygame.com), the first virtual world to teach kids about the fashion design business, is offering brands the chance to leverage their engaging fashion game for special product messages that add value to their gamers. By integrating content from the Broadway Musical '13', the Fashion Fantasy Game is proving that there just can't be too much fun online!

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Locating the elusive teenage market is as easy as turning to the Internet. According to eMarketer, in 2011 more than half the kids and teens in the US will be playing in online virtual worlds. Already, last year's numbers showed that 1 in 4 of the 34.3M children and teens in the US visited online virtual worlds.

To help reach this market, the Fashion Fantasy Game (www.fashionfantasygame.com) is offering brands a unique integrated presence in their fashion game. The first of these programs features the new Broadway play '13,' this Fall's anticipated hit Musical. The show is the story of Evan Goldman, a New York City teen who is forced to move to a small town in Indiana following his parent's divorce. He finds out that surviving teenage life is easier said than done. With an unforgettable rock score from Tony Award(R)-winning Jason Robert Brown, '13' is a hilarious, high-energy musical for all ages.

Nancy Ganz is thrilled to be able to integrate '13' into her fashion design game. Starting with a presence on the landing page, players will receive a show synopsis and a special discount ticket opportunity. Players relaxing at the R. Lilly Cafe will hear a sampling of songs from the show on the jukebox and be able to watch the show's promotional video on the movie screen. Additional plans including the characters of the play in special contests and news items in the R. Lilly news. 'The show is about the same kids that play our fashion game,' says Ganz. 'And the integration brings a real value to our players.'

For additional information on The Fashion Fantasy Game, contact Nancy Hodin, Hodin@rlillytuckerwear.com, or visit http://www.fashionfantasygame.com.

The Fashion Fantasy Game.com is a safe and secure virtual world that teaches kids about business through role-play. The aim of the game is to add value to the online experience by encouraging productive peer-to-peer communications, confidence building and learning.

SOURCE R. Lilly Tuckerwear, Inc.