LONDON, UNITED KINGDOM -- (Marketwire) -- 10/09/08 -- Reportlinker.com announces that a new market research report related to the Vitamins - Supplements industry is available in its catalogue.
Nutritional Supplements in the U.S., Third Edition
http://www.reportlinker.com/p096420/Nutritional-Supplements-in-the-US-Third-Edition.html
Economic downturn of 2008 notwithstanding, the U.S. market for nutritional supplements is poised for healthy growth, with sales forecast to climb 39% from 2007 to 2012 to reach $8.5 billion, following a major rebound in 2006-2007.
Helping to protect the category as consumers tighten their discretionary spending belts are the strong preventive health care angle of supplements and the market's sizeable component of better-off demographics including aging Baby Boomers. Nutritional Supplements in the U.S. reports on numerous other positive factors also at play, including industry efforts to promote supplements as more essential than ever in weak economic times since they can help to avert the need for much costlier prescription drugs and medical treatments, bolstered product credibility as a result of the newly implemented federal GMP (Good Manufacturing Practices) and AER (adverse event report) requirements, increased industry self-regulation, and a steady stream of innovative new products targeting an ever broader range of increasingly specific conditions-especially the many age-related issues of aging Boomers and seniors.
This Packaged Facts report examines the U.S. market for nutritional supplements sold to consumers through the entire retail spectrum, including vitamins, minerals, herbals, homeopathics and combination products. The report provides extensive retail sales breakouts, past and future, along with a thorough examination of market drivers, the competitive situation, marketer and brand shares, marketing trends, and consumer trends, including health, wellness and dietary patterns and interest in nutraceutical foods and beverages.
Special features of Nutritional Supplements in the U.S. include a detailed examination of sales and market share trends in the natural supermarket channel, and of condition-specific products in myriad mass-market segments including joint, calcium, children's, eye, energy, heart, men's, women's, brain, digestive and cosmetic. The report also covers topics including organic and "green" appeals, product customization and global trends.
Using Information Resources, Inc.'s InfoScan Review data, the report quantifies sales and marketer/brand shares across four mass-market categories (General Supplements, Multivitamins, 1 & 2 Letter Vitamins, and Liquid Vitamins), while using SPINSscan reporting to quantify sales and brand shares through natural supermarkets for two classifications (Vitamins & Supplements and Herbals & Homeopathics). Simmons Market Research Bureau and BIGresearch consumer survey data form the basis of an in-depth examination of product and brand penetration levels, while also exploring consumer attitudes toward nutritional supplements vis-a-vis related trends such as preventive health care, healthy eating and the economy. The report also quantifies new product introductions based on Datamonitor's Productscan Online tracking service and extensive Internet canvassing, and profiles selected marketers of nutritional supplements including Alacer Corp. (Emergen-C), Bayer (One-A-Day ), GNC, NBTY (Nature's Bounty) and Nature's Way.
Chapter 1: Executive Summary
Market Definition
Scope of Report
Exclusions
Product Categories and Classifications
Report Methodology
The Market
Retail Sales Reach $6 Billion in 2007
Mass-Market Sales Turn Around
Natural Supermarket Sales at $1.2 Billion in 2007
Figure 1-1: Comparative Sales Growth of Nutritional Supplement Sales
by Channel: Mass-Market, Natural Supermarket, Overall: 2005-2006 vs.
2006-2007 (percent)
General Supplements Dominate Mass-Market Sales
Condition-Specific Products Gaining Ground
Market Outlook
The Marketers
Competitive Overview
Natural Product Marketers
Private-Label Share Declines from 2003 to 2007
NBTY and Pharmavite Make Big Market Gains
Condition-Specific Products Charting Healthy Growth
Top Brands in the Natural Supermarket Channel
Figure 1-2: Market Share of Vitamins/Supplements in the Natural
Supermarket Channel: Top Five Brands Combined vs. All Other,
2005-2008 (percent)
New Product Trends
Supplement Introductions Surge, Then Dive
"Natural" and "Upscale" the Most Frequently Seen Claims
Macro Trends
Supplements Marketers Offering More Bang for the Buck
Enzymatic Therapy Launches Certified Organic Supplement
Superfood Supplements Competing with Functional Foods
Kids Supplements Filling in Dietary Gaps
Cosmeceuticals Promise Beauty in a Bottle
Consumer Trends
56% of Adults Use Supplements
Figure 1-3: Percent of Adults Using Nutritional Supplements,
2003-2008 (U.S. adults)
Fish Oil/Omega 3 Supplements Posts Biggest Usage Gains
Top Brand Lines Are Multivitamins
Faith and Doubt on Supplement Efficacy
Supplement Users Proactive About Healthcare
40% of Supplement Users Are Boomers
Other Key Demographic Groups
Chapter 2: Introduction
Market Definition
Scope of Report
Exclusions
Product Categories and Classifications
Vitamins
Minerals
Supplements
Product Classifications
Mass-Market Channel
Natural Channel
Combination Formulas
Other Product Classifications
Single-Element vs. Multivitamin/Mineral
Synthetic vs. Natural
Demographic Segmentation
Delivery Systems
Industry Regulation
FDA and DSHEA Oversee Supplements Industry
The Nutrition Labeling and Education Act (NLEA)
Qualified Health Claims
RDAs, RDIs, DRVs and DVs
The Dietary Supplement Health and Education Act
DSHEA Remains FDA Focus, Evolves
FDA Releases Good Manufacturing Practices for Dietary
Supplements
Congress Passes Adverse Event Reports (AER) Bill
CRN Spearheading Industry Self-Regulation
Chapter 3: The Market
Market Size and Growth
Retail Sales Reach $6 Billion in 2007
Table 3-1: U.S. Retail Sales of Nutritional Supplements, 2003- 2007
(in millions of dollars)
Mass-Market Sales Turn Around
Table 3-2: Mass-Market Sales of Nutritional Supplements, 2003-2007
(in millions of dollars)
General Supplements Category Leads Mass-Market Recovery
Table 3-3: Mass-Market Sales of Nutritional Supplements: By Product
Category, 2003-2007 (in millions of dollars)
Table 3-4: Annual Dollar Growth/Decline in Mass-Market Sales of
Nutritional Supplements: By Product Category, 2004-2007 (in millions
of dollars)
Table 3-5: Annual Percentage Growth/Decline in Mass-Market Sales of
Nutritional Supplements: By Product Category, 2004-2007 (percent)
Natural Supermarket Sales at $1.2 Billion in 2007
Table 3-6: Natural Supermarket Sales of Nutritional Supplements,
2005-2007 (in millions of dollars)
Figure 3-1: Comparative Sales Growth of Nutritional Supplement Sales
by Channel: Mass-Market, Natural Supermarket and Overall: 2005-2006
vs. 2006-2007 (percent)
Market Composition
General Supplements Dominate Mass-Market Sales
Figure 3-2: Share of Mass-Market Sales of Nutritional Supplements
by Product Category, 2003 vs. 2007 (percent)
Condition-Specific Products Gaining Ground
Table 3-7: Mass-Market Sales and Market Share of Condition- Specific
Supplements, 2003-2007 (in millions of dollars and percent)
Joint Supplements Surpass Calcium Supplements
Children's Supplements on the Ups
Double-Digit Growth in Eye and Energy Supplements
Heart Supplements Chart Fastest Rate of Growth
Women's Supplements Lose Ground
Trends in Brain, Digestive and Cosmetic Supplements
Figure 3-3: Share of IRI-Tracked Sales of Nutritional Supplements:
By Condition-Specific Type, 2003 vs.
