RICHMOND, Va., Oct. 15 /PRNewswire-FirstCall/ -- In a new commitment to
improve the customer shopping experience, Circuit City Stores, Inc. (NYSE: CC)
today announces 'One Price Promise,' which pledges that shoppers will get the
same competitive low price for merchandise in Circuit City stores, online at
www.circuitcity.com, or by phone (1-800-843-2489).
One Price Promise will be the focus of Circuit City's marketing program
through the holidays and is a powerful pledge in a national retail environment
that all too often favors 'special' deals that are hidden to many shoppers.
In fact, new nationwide research conducted by independent research firm SPSS,
Inc. of Chicago, Ill. shows that nearly half of consumers surveyed (47%)
believe retailers post different prices for the same merchandise in their
stores and on their Web sites. Moreover, more than half of shoppers (51%)
said they would place more trust in a retailer who offered the same prices on
the Web and in their stores.
'One Price Promise assures Circuit City shoppers that they will be treated
fairly and equally regardless of how they shop with us,' said Jeff Maynard,
vice president, marketing at Circuit City Stores, Inc. 'Customers have been
telling us how important this is to them, and we want to give them a strong
and competitive value proposition when making purchases.'
'We plan to let consumers know about One Price Promise in a big way,'
added Maynard. 'We are launching an aggressive national advertising campaign
that includes print, broadcast, Internet and in-store marketing tools, and we
believe this message of consistency, simplicity and transparency will resonate
strongly with consumers in today's world.'
'We're proud of our leadership role in selling online, in stores and
through our national call center,' said James A. Marcum, Circuit City's vice
chairman and acting president and chief executive officer. 'Circuit City
pioneered letting customers buy online and pick up their purchases within
minutes at our stores. We were one of the first retailers to post unbiased
customer ratings and reviews of our products, and our Web site now hosts a
thriving community of shared ideas, expertise and experiences. And now, we
believe that promising price consistency across sales channels not only is the
right and logical next step in retail evolution, but, more importantly, it
shows our customers that they will be treated fairly and with respect.'
More than four hundred adults across the country completed the survey,
which was commissioned by Circuit City Stores, Inc. and conducted by
independent research firm SPSS, Inc. The survey's margin of error is plus or
minus 5 percentage points.
About Circuit City Stores, Inc.
Circuit City Stores, Inc. (NYSE: CC) is a leading specialty retailer of
consumer electronics and related services. The domestic segment operates
through 712 Superstores and 9 outlet locations in 158 U.S. markets. The
international segment operates through approximately 800 retail stores and
dealer outlets in Canada. Circuit City also operates Web sites at
www.circuitcity.com, www.thesource.ca and www.firedog.com.
(Logo: http://www.newscom.com/cgi-bin/prnh/20010709/CCLOGO )
SOURCE Circuit City Stores, Inc.
