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Glam Media Launches Brash.com Network to Revolutionize Digital Brand Advertising Targeting Men
Monday, October 20, 2008 9:00 AM


DigitalTrends.com, InGameNow, SeriousWheels.com and More Join Brash Publisher Network; Time.com, CNET, SB Nation, TheCarConnection.com, and Rolling Stone Join as Content Partners

Unilever's Axe, H&M and HP Headline as Launch Advertisers

SILICON VALLEY, Calif. and NEW YORK, Oct. 20 /PRNewswire/ -- Glam Media, Inc., recognized pioneer of vertical content networks and newly ranked comScore Media Metrix Top 10 Web property, today announced the launch of Brash.com (brash.com), a vertical network and content hub of sites targeting men 18-49 years old. More than 25 lifestyle, entertainment and technology sites, blogs and publishers have joined the Brash.com Network at launch, including: ArtistDirect; DigitalTrends.com; eCoustics.com; InGameNowSeriousWheels.com; MonstersandCritics.com and others. Content partners for Brash include: Time.com for national news; Rolling Stone for music news and updates; TheCarConnection.com for car reviews and news; SB Nation for sports coverage and CNET for technology information. Video providers for BrashTV include VidCat and HowCast.com. Major launch advertisers on the Brash.com network include Unilever's Axe brand deodorant, H&M and HP.

'Helping customers embrace their personal style is what H&M is all about,' said Steve Lubomski, U.S. Advertising Director for H&M. 'The Brash.com network offers us a targeted way to engage with a key male demographic important to our brand by allowing them to connect with a digital media platform that matches their taste and style.'

For brand advertisers, Glam Media offers its unique targeting technology platform Glam Evolution(TM), enabling vertical targeting of men by audience, content, primetime and placement -- providing brand engagement and hyper targeting to maximize results. With the addition of Brash, Glam Media now provides innovative solutions to all brand advertisers seeking to reach across key category verticals for both men and women.

'From day one, Glam's founders were intent on bringing brand advertisers online -- first with women and now in the men's category,' said Samir Arora, chairman and CEO of Glam Media.



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