New Product Helps Financial Professionals Provide Clients with
Competitively Priced Life Insurance Plus Living Benefit Features

Following its recently updated Accumulation Variable Universal Life product, Nationwide Financial Services, Inc. (NYSE: NFS) today unveiled Nationwide YourLife^SM Accumulation Universal Life, an individual, flexible premium, adjustable universal life product.

Nationwide continues its aggressive rollout of new products, as the January 2009 deadline approaches for all insurance carriers to update their life insurance products to incorporate the 2001 CSO mortality tables. Since the beginning of 2006, Nationwide has released nine new life insurance products.

“Nationwide YourLife Accumulation Universal Life is geared for consumers looking for flexible, cost-effective permanent protection that can also offer some return,” said Peter Golato, senior vice president for Nationwide Financial. “The typical age of the consumer is 40 to 55 with incomes ranging from $50,000 to $100,000 per year.

“The secondary market is a consumer who is age 60-plus, who likes the idea of wealth transfer. They want to leave a larger legacy to their heirs but with an affordable, low-cost premium compared to a whole life policy. Adding our new accumulation universal life insurance to our existing suite of products ensures that we’re providing consumers with a variety of life insurance choices to meet their needs,” Golato said.

Key features of Nationwide YourLife^SM Accumulation UL

Nationwide’s YourLife^SM Accumulation UL has features to help financial professionals grow their business. For example:

• Financial professionals can use Nationwide’s simplified underwriting applications such as EasyMed^® and other underwriting programs, which help issue a policy faster.
• Financial professionals can offer competitive premiums and features from a highly rated company.
• Nationwide’s Advanced Sales team can provide individual case support throughout the sales process.
• Easy access to Nationwide’s life underwriting department by phone or e-mail can help simplify the sales process.

Nationwide’s exclusive YourLife^SM Wellness program

To encourage and support Nationwide’s customers to live healthier lives, the company has partnered with its affiliate, Nationwide Better Health, to offer programs and simple advice on issues like smoking cessation, stress management, fitness and nutrition.

“Our financial objective is to offer our customers peace of mind via the death benefit and help them prepare for their financial future,” said Golato. “Now we’re offering them a chance at better, healthier and happier lives, too.”

Customers have free access to the Nationwide Better Health Web site, which includes a library of health and medical topics, healthy recipes, a prescription interaction tool, and other tips and calculators.