Award Recognizes Value of LiveWire Mobile's Integrated Music Storefront

LITTLETON, Mass., Oct. 15 /PRNewswire/ -- LiveWire Mobile (Nasdaq: NMSS), a global provider of mobile managed personalization services, today announced that it has been nominated as a finalist for 'Best Mobile Music' for their integrated storefront as part of the 2008 Mobile Excellence Awards, presented by Mobile Monday Global. LiveWire Mobile's storefront provides an integrated user experience that allows mobile subscribers to shop for specific content, select different music genres, or focus on particular artists under one central storefront. Other key features of the service include an integrated search engine and enhanced music discovery with artist images, biographies and album reviews.

'Sustaining such high levels of creativity and innovation is an exceptional accomplishment. We commend LiveWire Mobile for envisioning and creating an entirely new music service that changed how people think about mobile,' said Alison Dollar, CEO, Interactive Television Alliance, and co-chair of Mobile Excellence Awards. 'LiveWire Mobile has overcome enormous challenges in successfully developing mobile personalization services for their carrier partners. We are very proud to welcome them as the 2008 'Best Mobile Music' finalists for the Mobile Excellence Awards.'

Presented by Mobile Monday, the awards were founded to recognize all walks of the mobile ecosystem, and to celebrate the best in mobile media, technology, marketing and entertainment. This year's winners will fall under five separate categories: Mobile Business, Mobile Technology, Mobile Marketing, Mobile Entertainment and a special Star Award category which recognizes the fastest growing mobile company based on accelerated growth, impact and industry achievements overall.

'We're honored that the Mobile Excellence Awards have selected our integrated storefront for finalist status,' said John Orlando, vice president of marketing, LiveWire Mobile. 'By bringing together all of the silos of mobile personalization services-full-track music, video, ringbacks and ringtones, we're taking a new approach to delivering services that decreases vendor complexity for carriers, while increasing content sales and empowering subscribers to enjoy a one-stop shopping experience.'

A reception for finalists will take place on Monday, October 27th, 2008 at Digital Hollywood in Santa Monica, California. Winners will be announced at the 2008 Mobile Excellence Award Ceremony at a special Mobile Monday event on December 8th at the Sofitel Hotel.