-- The A5 coupe, introduced last spring, won the award for luxury 'on road' vehicles
-- Judging was done by a panel of auto journalists and a panel of 17 San Diego athletes
-- The awards are presented by the Active Network, which operates active.com, Gen A Media and Marketing and AAA.
HERNDON, Va., Oct. 22 /PRNewswire/ -- The Audi A5 earned the Active
Lifestyle Vehicle of the Year Award in the luxury on-road category,
outperforming 10 competitors. The awards, now in their fifth year, recognize
cars and trucks that are best suited to meet the demands of an active and
athletic lifestyle.
'The A5 is the embodiment of Audi's commitment to developing cars that are
sporty, technologically advanced and a pleasure to drive,' said Johan de
Nysschen, Audi of America's executive vice president. 'Audi stands for
progressive prestige across its product lineup, so it's gratifying to learn
one of our newest models meets the rigorous demands of active consumers.'
When the A5 debuted last spring it marked the first time in 16 years that
Audi had offered a coupe to U.S. luxury car buyers. Audi loaded the A5 with
sporty features, such as a powerful V-6 engine, direct steering and Audi
dynamic suspension. The A5 takes just 5.8 seconds from 0-60 mph.
The awards are presented by the Active Network, which operates active.com,
Gen A Media and Marketing and AAA. The selection of the Active Lifestyle
Vehicles of the year emerged from two stages of judging. The first round
involved an automotive jury, which narrowed the field of 60 entries competing
in seven categories. After four finalists were chosen in each category, the
award's sponsors asked elite athletes from the San Diego region to test drive
each of the vehicles and offer their opinions, which count for half of the
award tallies. Altogether, 17 athletes participated, including professional
beach volleyball players, triathlon competitors and a former NFL kicker. The
automotive experts then registered their finalist votes for the other half of
the tallies.
'Involving the athletes offers a great opportunity get fresh perspectives
on the various vehicles so it becomes an impromptu focus group of an elite and
active target market' said Nina Russin, jury coordinator for the Active
Lifestyle Vehicle of the Year Awards. 'What was interesting with the A5 was
how the athletes really reacted to the car's athletic performance.'
About Audi of America
Audi of America Inc. and its 270 dealers offer a full line of
German-engineered luxury vehicles. The Audi line up is one of the freshest in
the industry with 23 models, including 12 models launched during model years
2008 and 2009. Audi is among the most successful brands globally. Last year
AUDI AG recorded its 12th consecutive record year for sales and profit growth.
Visit http://www.audiusa.com or http://www.audiusanews.com for more
information regarding Audi vehicle and business issues.
About The Active Network
The Active Network delivers integrated technology solutions, marketing
services and online media properties that enable and encourage participation
in activities and events. For more information, please visit
www.ActiveNetwork.com .
SOURCE Audi of America Inc.