Provides Gourmet Taste without Gourmet Price to Foodservice, Using Less Soybean Oil
MUNDELEIN, Ill., Oct. 23 /PRNewswire-FirstCall/ -- Z Trim Holdings, Inc.
(OTC Bulletin Board: ZTMH) and Admiration Foods announced today that
Admiration Foods has established a new line of mayonnaise and salad dressings
called Garden Fresh(TM) made with Z Trim(R) multifunctional fiber blends.
(Photo: http://www.newscom.com/cgi-bin/prnh/20081023/AQTH529)
Full capacity production of the line is now underway, consisting of
mayonnaise, honey mustard, ranch and creamy Italian dressings. The Z Trim
co-branded products are the latest in Admiration Foods' long standing
tradition of providing both its foodservice and retail customers with gourmet
taste without gourmet price, and now enable the company to deliver on that
promise with fewer calories from fat.
'We've limited our offerings of low fat products thus far due to taste and
texture issues but, with Z Trim, there are no such issues,' said Michael
Leffler, President and CEO of Englewood, New Jersey-based Supreme Oil, parent
company of Admiration Foods. 'We're not even labeling the Garden Fresh
products as low fat,' he said. 'It's just a great tasting line that happens to
be low in fat.'
While Admiration intends to eventually make the Garden Fresh products
available to consumers via retail, the mayonnaise and dressing line will find
ready acceptance among school foodservice operations in many parts of the
country. 'Z Trim has done a great job of marketing to the schools, and we
have some orders ready to fill now,' said Leffler. 'We look forward to
distributing to foodservice and retail markets via our many distributors all
over the country,' he added. The dressings and mayo will be offered in cases
of 4 gallons each with a minimum batch size of 60 cases, or in tubs.
'We're very pleased to have this association with Admiration Foods and
Supreme Oil, given their reputation as the largest independent packager of
soybean oil and related products on the east coast,' said Z Trim CEO Steve
Cohen. 'We believe their commitment to quality and value makes them a good
associate for us.'
ABOUT Z TRIM(R)
Z Trim Holdings, Incorporated (http://www.ztrim.com) partners with the
food industry in the deployment of solutions and technologies built around
cutting edge dietary fibers, blends and custom emulsions.
