LONDON, UNITED KINGDOM -- (Marketwire) -- 10/28/08 -- Reportlinker.com announces that a new market research report related to the Sports - Diet - Nutrition industry is available in its catalogue.
Low-Fat and Low-Sugar Foods
http://www.reportlinker.com/p096512/Low-Fat-and-Low-Sugar-Foods.html
The low-fat and reduced-sugar foods market increased by 6.7% in value in 2007, up from a 4.7% rise in 2006. This is likely to be linked to continuing government messages regarding healthier eating and a healthier lifestyle, necessitated by the clear increase in numbers of overweight and obese persons, with further predicted increases posing challenges for the already overstretched NHS.
Dairy products comprise a major part of the total low-fat and reduced-sugar foods market, accounting for more than 70% in 2007. Other important sectors are ready meals, bakery products, sauces and soups, and cereal products. The proportions of their respective total markets taken by low-fat or reduced-sugar variants differ significantly - milk, chocolate and malted hot beverages, salad accompaniments, crackers and crispbreads, and ambient desserts and custards all hold value shares of 35% or more, but in other sectors these shares are much smaller.
Main media advertising expenditure on low-fat and reduced-sugar foods remains substantial, and the Government is putting pressure on food manufacturers and retailers to cut back on their promotion of foods with high-fat, -salt or -sugar contents. The Government has also been pushing through its `traffic-light' labelling scheme to show fat, salt and sugar levels, against the wishes of some manufacturers and retailers, which have devised an alternative scheme.
All the major food manufacturers and retailers are involved in offering low-fat or reduced-sugar variants of their brands, and there are strong own-label sub-brand ranges from the grocery multiples.
Key Note predicts that the growth rate for the low-fat and reduced-sugar foods market will fall in the immediate future. This is in large part due to the current trend of consumers being less interested in products sold on a slimming or diet platform and opting for those with wider health benefits. Food manufacturers and retailers have responded by developing lower-fat, -salt and -sugar levels across their ranges, with these not necessarily being classified as low-fat or reduced-sugar products. They have also repositioned many low-fat and reduced-sugar products in a `healthier for you' category, although there is still significant support being given to established brands with a low-fat heritage.
In addition, growth in the sector in the longer term is likely to be affected by the advent of foods that have been developed with appetite-suppressant qualities.
1. Introduction
BACKGROUND
DEFINITION
RESEARCH
2. Strategic Overview
THE BODY'S ENERGY REQUIREMENTS
The `Balance of Good Health'
Table 1: Balance of Good Health Guide
The Body's Need for Energy
Table 2: Average Actual Energy Intakes from all Foods and Drinks, Excluding
Alcohol (grams per person per day), 2003/2004-2005/2006 and 2006
Guideline and Actual Energy Intakes
Table 3: Estimated Average Requirements for Energy Intake by Age and Sex
(kcal per day)
Table 4: Recommended Percentages of Fats, Protein and Carbohydrate for
Energy Needs (% of total energy)
Table 5: Actual Energy Intakes - Percentages of Total Food and Drink
Energy, Excluding Alcohol, 2003/2004-2005/2006 and 2006
Sources of Energy in the UK Diet
Table 6: Sources of Energy (% contribution to average daily intake)
Fat
Table 7: Major Food Sources of Saturated and Unsaturated Fatty Acids
Protein
Table 8: Protein Content of Selected Foods (grams per 100 grams of food)
Carbohydrate
Table 9: Carbohydrate Content of Selected Foods (grams per 100 grams of
food)
Nutritional Requirements by Age Group
Table 10: Total Estimated Average Energy Intake by Food Type (kcal per
person per day), 2006
TRENDS IN THE CONSUMPTION OF SELECTED FOODS
Table 11: The Consumption of Dairy and Cereal Products, Fats and Other Foods
(grams or millilitres per person per week), 1974, 2004/2005, 2005/2006 and
2006
INCREASING NUMBERS OF OVERWEIGHT AND OBESE PERSONS
Table 12: Trends in Body Mass Index in England by Sex (% of adults),
1994-2006
Table 13: Body Mass Index in England by Sex and Age (% of adults), 2004
MARKET DYNAMICS AND SEGMENTATION
Table 14: The UK Low-Fat and Reduced-Sugar Foods Market by Value at Current
Prices (Pounds Sterling m), 2004-2007
ADVERTISING
DISTRIBUTION
COMPETITIVE STRUCTURE
THE CONSUMER
Visits to Leisure Centres, Health Clubs and Gyms
Table 15: Frequency of Visits to Leisure Centres, Health Clubs and Gyms
(% of adults), Year Ending March 2007
MARKET FORECASTS
Table 16: The Forecast UK Low-Fat and Reduced-Sugar Foods Market by Value
at Current Prices (Pounds Sterling m), 2008-2012
3.
