Life Insurance for Clients Who Want Guaranteed Death-Benefit Coverage
at a Competitive Price
No-lapse guaranteed universal life insurance has been one of the top
selling products in the industry, and Nationwide Financial’s
YourLifeSM ULtimate product has been a sales
success since its launch in June 2006. Now the company has repriced it,
making it even more competitive. Nationwide is one of the few insurance
carriers that is consistently near the top in both premium rates and
target premiums.
Nationwide YourLifeSM ULtimate is a universal
life insurance policy designed to provide consumers with low-cost,
permanent life insurance with a guaranteed death benefit. YourLifeSM
ULtimate is designed for consumers who want lifetime protection, strong
living benefits and simplified policy maintenance. The product can also
be used for legacy planning and wealth transfer for clients who want to
preserve assets for loved ones in a tax-efficient manner, provide lost
income for survivors and create an estate for their heirs.
“As consumer needs and demands evolve, we
continually strive to improve the value of our life insurance products
and services to our customers,” said Peter
Golato, senior vice president for Nationwide Financial Services, Inc. (NYSE:
NFS). “This reprice is an example of our
commitment to the fixed universal life business. We reduced the premium
pricing to improve the competitiveness of 10-pay and level-pay premiums
to complement our already competitive single-pay premiums.”
Golato added that as consumers expect to live longer, they are concerned
about having enough funds throughout their lives, so protection at a
very competitive cost is important.
“Uncertainty about the future of their
family, the financial markets and personal security is driving clients
to more conservative products with guarantees,”
he said. “ULtimate is most competitive for
consumers age 45 through age 70 who are looking for guaranteed death
benefit coverage at a very competitive price.”
Optional riders provide more choices for consumers
YourLifeSM ULtimate offers several beneficial
riders, which can be added to personalize the product.
