Life insurance is a mainstay in virtually every carrier’s voluntary product portfolio. In fact, life insurance is one of the most frequently sold voluntary products as well as the most commonly owned product. Based on the U.S. Worksite Sales Study, the new business annualized sales in 2007 for universal and whole life products was over $350 million.

But competition is fierce, and carriers must keep up with the offerings in the market in order to maintain a competitive advantage. The 2008 Voluntary Universal and Whole Life Products Spotlight Report is designed to help carriers better understand the competitive landscape around universal and whole life plans sold at the worksite. This report updates our 2005 report on this line of business. The report includes updated data on the current market environment and the perspectives of brokers, employers, and employees. In addition, the report includes data on the latest UL and/or whole life products from 18 different carriers.

For each company, we report (as it relates to UL/WL):

• Product type and platform
• Minimum/maximum face amount
• Available riders
• Spouse and child coverage
• Loads and fees, surrender time frames
• Differentiation features
• Guaranteed issue and simplified issue underwriting guidelines
• Face amounts and cash values
• Commissions

The cost of the report is $3,000. More information, including a table of contents for the report, is available on the company’s website. To purchase the report, call us at (860) 676-9633 or email info@eastbridge.com.

Eastbridge Consulting Group, Inc. is a marketing advisory firm serving insurance and financial services organizations in the United States and Canada.

Eastbridge Consulting Group, Inc.
Jennifer Davis, 860-676-9633