Cherokee Inc. (NASDAQ:CHKE), a leading licensor and global brand management company, today released photos from the recent launch of its Cherokee Brand in Peru with Falabella’s Tottus Stores.

Mark Nawrocki, Executive Vice President and Managing Director of Cherokee Brand Development, said: “We are proud of our recent launch in Peru as we continue to execute our ‘world brand’ strategy. With our partners covering over 30 countries around the world, Cherokee has become one of the fastest growing family lifestyle brands internationally. While we continue to build our brand with our existing partners, we look forward to our upcoming launches over the next 12 months in Spain with Grupo Eroski, and in the Middle East with Geant, a division of Al Hokair.”

Larry Sass, Executive Vice President and Managing Director of Business Development, added: “We are pleased with the progress we are making with our ‘World Branding’ strategies as our international retail sales of Cherokee have now eclipsed $1.0 billion per annum. While we will continue to aggressively pursue partnerships throughout Western Europe and Russia, we will now put additional focus on building our brand presence throughout Asia as well. We believe we can develop several new partnerships over the next 12 to 24 months. In addition, we will begin to expand our brand representations to capitalize on international opportunities as well.”

About Cherokee Inc.

Cherokee Inc., based in Van Nuys, is a marketer, licensor and manager of a variety of brands it owns (Cherokee, Sideout, Carole Little and others) and represents. Currently, Cherokee has licensing agreements in a number of categories, including family apparel, fashion accessories and footwear, as well as home furnishings and recreational products. Premier clients for the Cherokee brand around the world include Target Stores (U.S.), Tesco (U.K., Ireland and certain other European and Asian countries), Zellers (Canada), Pick ‘n Pay (South Africa), Geant, a division of Fawaz Al Hokair (Middle East), Grupo Pão de Acucar (Brazil), S.A.C.I. Falabella (Chile, Peru and Colombia), Arvind Mills (India), Shufersal LTD. (Israel) and Comercial Mexicana (Mexico). Other premier clients include TJX Companies (U.S., Canada and Europe) for Cherokee’s Carole Little brand, and Shanghai Bolderway (China) for Cherokee’s Sideout brand.

Statements included within this news release that are not historical in nature constitute forward-looking statements for the purposes of the safe harbor provided by the Private Securities Litigation Reform Act of 1995.