From the Airwaves to Social Networks, Entercom Takes Innovative
Approach to Engage Radio Listeners Everywhere
SplashCast,
a leading content syndication service for emerging media, today
announced that Entercom
Communications Corp. (NYSE:ETM), one of the top five radio broadcasting
groups in the U.S., will go live with SplashCast technology on the Web
sites of 70 music radio stations. The announcement is part of a
strategic Entercom initiative to provide listeners of its music stations
with more local content, more ways to interact with one another online,
and the ability to easily share their favorite content on social
networks such as Facebook and MySpace.
“Our stations create exciting, engaging and
locally relevant content for millions of weekly listeners and online
visitors,” noted Sandy Smallens, Entercom’s
Senior Vice President, Digital. “SplashCast’s
sophisticated technology provides a distribution platform for us to
deliver this content everywhere, while also tapping into the groundswell
in popularity of social networks.”
Starting this week, Entercom will roll out what are called SplashCast
micro-channels – virtual, embeddable,
interactive TVs – on the Web sites of its
music stations. The first to launch is Z104 in Norfolk, VA (http://www.z104.com).
Entercom’s music radio stations will use the
micro-channels to serve up fresh, original, regularly updated local
content, including video coverage of events and concerts, exclusive
interviews, photos, music and news. Each station’s
community of listeners can also contribute content and interact via
SplashCast micro-channels, or embed them on their social networking
profiles or other Web pages. Entercom’s
online strategy also provides advertisers with effective new marketing
opportunities in local markets.
“Now more than ever, it’s
important for media companies to leverage their content to build a
stronger sense of community among existing audiences, reach broader
audiences and find new sources of revenue,”
said Michael Berkley, CEO of SplashCast. “Entercom
is doing just that with SplashCast as a key component of its online
strategy.”
About Entercom Communications
Entercom Communications Corp.
