Cegedim Dendrite and Skila have teamed up to create the most robust Key
Opinion Leader (KOL) Relationship Management solution dedicated to the
Life Sciences industry. This agreement, which leverages Cegedim Dendrite’s
leadership in CRM and Skila’s KOL expertise,
builds on the co-marketing alliance that the two companies signed last
May.
KOL insight, advice and endorsement can help reduce time to market and
encourage prescription uptake. As physician access decreases, pressures
to enhance transparency increase, and sales force and marketing
investments are reduced, strong KOL relationships become even more
essential for companies.
The solution, called Mobile Intelligence Medical & KOL Management,
combines key components of both parties’
software, services and knowledge base to assist organizations in
building and managing collaborative long-term thought leader
relationships. This solution will allow medical directors and MSLs to
more effectively perform their daily activities through a single touch
point, with access to essential meeting preparation tools, easy-to-use
interaction management capabilities, and real-time outcomes reporting.
Life Sciences companies will benefit from cross-organization information
sharing and a centralized scientific repository while complying with
regulatory guidelines.
“The goal of this partnership is to help
Medical Affairs teams maximize their daily efforts and the impact of
their interactions with Key Opinion Leaders by combining best-of-breed
CRM and KOL management functionality and strategic know-how,”
says Laurent Labrune, Chief Executive Officer, Cegedim Dendrite.
“While other vendors offer fragmented KOL
solutions, this offering combines best practices of knowledge, KOL and
relationship management into the workflows of medical directors and MSLs,”
says Moish Tov, CEO of Skila. “The value for
our customers starts with impactful interactions that are based on the
balance of science and collaboration and continues with long-lasting
relationships that can be leveraged across the organization.”
About Cegedim Dendrite:
Cegedim Dendrite provides the pharmaceutical companies around the world
with vital support for successful Customer Relationship Management (CRM)
activities. With nearly 200,000 sales representatives using its products
worldwide, Cegedim Dendrite is the world’s
leading CRM provider for the life sciences industry. This business unit,
created in May 2007 when the France-based CEGEDIM S.A.
