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Innovative New Term Life Insurance Policies Now Available from Protective Life and West Coast Life
Monday, November 17, 2008 6:00 PM


Protective Life Insurance Company and West Coast Life Insurance Company announced the release of a two new innovative life insurance policies designed to meet the changing needs of today’s consumer. The Protective Term Income ProviderSM and the West Coast Life Income Replacement TermSM are term life insurance policies that provide a guaranteed income stream death benefit to designated beneficiaries. Priced more affordably than traditional lump sum term life products, Protective Term Income Provider and West Coast Life Income Replacement Term give consumers the ability to help their families satisfy immediate financial obligations and provide for ongoing income needs.

The Protective Term Income Provider and West Coast Life Income Replacement Term allow policy holders to select the amount, duration and frequency of guaranteed income payments. Plus, the policies include the option to provide for an initial lump sum distribution in order to help meet immediate needs such as a mortgage, autos, tuition, and final expenses.

“Industry research shows that 66% of consumers purchase life insurance to replace income,”* says John Deremo, Senior Vice President and Chief Distribution Officer of Protective Life. “Our own focus groups confirmed this finding and gave us additional insights into consumers’ concerns both about making sure their families can pay off large debts, such as final expenses and mortgages, as well as providing a secure, guaranteed source of income to pay for on-going expenses of daily living. The Term Income Provider and Income Replacement Term can provide a more complete solution to consumers’ needs. Plus, they give policyholders the ability to customize the products to address their individual debt and income concerns.”

With the Protective Term Income Provider and West Coast Life Income Replacement Term, consumers will enjoy premium cost-savings that can range from 7% to 39% over traditional term life insurance policies, depending upon the options selected. The savings makes it affordable for families to purchase an adequate amount of coverage, when it otherwise may not have been possible.

Protective Term Income Provider and West Coast Life Income Replacement Term offer several options for customizing a policy. Level premium periods include 10, 15, 20, 25 and 30 years with coverage amounts of $100,000 or more. The purchaser can select the amount and duration of the guaranteed income stream death benefit payments at the time of issue.



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