Award Recognizes LiveWire Mobile's Comprehensive Mobile Personalization
Services
LITTLETON, Mass., Nov. 24 /PRNewswire-FirstCall/ LiveWire Mobile
(Nasdaq: NMSS), a leading provider of mobile managed personalization services,
today announced that it has been named a finalist in Visiongain's Mobile
Entertainment Awards 2008. LiveWire was nominated for 'Most Effective use of
Music and Image' for its integrated storefront service. This nomination adds
to LiveWire Mobile's growing momentum in achieving industry recognition for
its innovative approach in driving ARPU and enhancing the subscriber
experience in mobile personalization services.
LiveWire Mobile was nominated for this honor for its development of an
integrated mobile storefront enabling subscribers to shop for all of their
favorite content including ringtones, ringbacks, full track music and video.
As part of the service, LiveWire Mobile's Achieve Marketing Team manages the
day-to-day marketing of the storefront including merchandising, content
management, promotions, and campaigns. Representatives from LiveWire Mobile's
London, UK office will join delegates from the mobile industry for the awards
gala on December 10 at the prestigious Grange Holborn Hotel in central London.
Visiongain, host of the annual awards, is one of the fastest growing and
most innovative independent media companies in Europe. Based in London, UK,
Visiongain produces a host of business conferences, newsletters and management
reports focusing on the Telecoms, Pharmaceutical and Defence sectors.
'We are very pleased with the overwhelming industry recognition of our
integrated storefront service,' said John Orlando, vice president of
marketing, LiveWire Mobile. 'We believe that simplifying the user experience
by breaking down service silos is critical to driving increased revenues and
service success. By bringing together our understanding of consumer behavior
with our leading technology, we have developed an innovative service offering
that benefits both the subscriber as well as our operator customers. It is
gratifying to have our efforts recognized.'
For more information about LiveWire Mobile, please visit
http://www.livewiremobile.com/
About LiveWire Mobile
LiveWire Mobile, a subsidiary of NMS Communications Corporation
(Nasdaq: NMSS), is a leading provider of managed personalization services for
mobile operators. LiveWire Mobile's integrated suite of music and video
services includes ringback tones, ringtones and full track downloads, as well
as dedicated content and service marketing. LiveWire Mobile makes mobile
personalization services easier to use and helps operators drive service usage
and adoption. For more information, please visit
http://www.livewiremobile.com.
SOURCE LiveWire Mobile
