Addressability, Measurement and Interactivity Now Available Through a Single Platform Using ETV/EBIF Standard

NEW YORK, NY -- (Marketwire) -- 12/01/08 -- Visible World and Ensequence today announced a solution that offers media companies and advertisers a comprehensive advertising product that provides addressability, measurement and interactivity through a single platform using the ETV/EBIF standard. By leveraging the ETV/EBIF industry standard, interactive television advertising content can now be delivered to a specific target audience through Ensequence's interactive television platform and Visible World's intelliSpot® Connect platform, an addressable network that enables advertisers to target their ads by household, geography or content. Reporting is provided by intelliSpot® Insight, which enables advertisers to verify and evaluate the performance of campaigns.

Visible World and Ensequence demonstrated this new advanced advertising solution to a group of industry professionals consisting of cable operators and programming providers at the CableLabs® Interop in Louisville, Colorado. This represents the first integrated standards-based platform for supporting targeting, measurement, and interactivity and provides an open foundation to support other emerging offerings.

"Visible World's intelliSpot® Connect platform is now uniquely positioned to support the key tenets of advanced television advertising, offering addressable advertising, measurement and interactivity based on open standards," said Gerrit Niemeijer, CTO of Visible World. "Our integration with Ensequence at the CableLabs Interop event demonstrated how addressable advertising can be seamlessly mixed with interactive advertising based on the EBIF standard."

"Ensequence is enabling advertisers to engage consumers like never before with dynamic interactive television experiences.