Budweiser Honors 75 Years of Memorable Moments with Commemorative Holiday Book

ST. LOUIS, Dec. 3 /PRNewswire-FirstCall/ -- Since 1933, the world-famous Budweiser Clydesdales have captured the hearts of millions through 75 years of appearances in communities across America. The world-famous hitch has also become an American icon, featured in some of the most beloved television commercials of all time.

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To celebrate these moments, Budweiser is releasing a commemorative holiday coffee table book featuring more than 200 pages of historical and full color photography. This hardcover, limited edition book is the perfect gift for the holiday party host, history buff and beer lover and will be available through www.budweiser.com, www.budshop.com, and at select retail outlets.

'For seventy-five years, the Clydesdales have been a symbol of heritage, teamwork and Budweiser's commitment to quality,' said Tom Shipley, Budweiser brand director, Anheuser-Busch, Inc. 'Through appearances at thousands of events, the Clydesdales have been an integral part of the success of Budweiser, the world's most popular premium American lager. This book takes readers behind the scenes to learn how these majestic animals are cared for, transported coast-to-coast and even trained to act in Super Bowl commercials through never-released photographs and interviews.'

Advertisements featuring the Budweiser Clydesdales are among the most popular commercials in the history of television. The first commercials featuring the world-famous eight horse hitch aired in 1956, introducing television viewers to the horses as the symbol of the King of Beers. A perennial holiday favorite, the first Clydesdales holiday commercial aired in 1976, depicting the Merrimack, N.H.-based hitch returning home for the holidays on a snowy evening. The ad was updated in 1986, converted to high definition for 2008 and features the picturesque community of Woodstock, VT. In addition, the Budweiser Clydesdales have been featured in 12 Super Bowl commercials, including last year's 'Clydesdale Team,' in which the Budweiser Dalmatian trains Hank the Clydesdale to try out for the hitch.