MUNDELEIN, Ill., Dec. 9 /PRNewswire-FirstCall/ -- Z Trim Holdings, Inc.
(OTC Bulletin Board: ZTMH) issued the following letter to shareholders today:
(Photo: http://www.newscom.com/cgi-bin/prnh/20081209/AQTU538)
December 2008
Dear Fellow Shareholders:
'It was the best of times; it was the worst of times.' You may be
familiar with that famous literary phrase from Dickens' classic historical
novel, A Tale of Two Cities.
In many ways, the phrase is applicable to the story of Z Trim Holdings
over the past year. Our 'tale' is one of simultaneously evolving into a
technology deployment business while establishing credibility in the financial
markets and righting the repressive and lingering consequences of a prior
direction that devalued our core competencies.
The challenges over the past year were exhilarating, yet sometimes
painful. The progress is validating. Our tale is one of lively evolution.
Although we have attached our 2007 annual report, covering the twelve
months from January 1, 2007 to December 31, 2007, the real story begins late
summer 2007 ...
VISION
Beginning August 20, 2007 our new leadership established a visionary plan
worthy of both the quality of our products and the steadfast belief among our
employees, associates and partners, of the increasing value of our
technologies. Reborn, our management proceeded the way leadership of a public
company should -- establishing an organizational chart that puts shareholders
at the top and, in routine practice, creates a synergistic structure in which
our people and their respective competencies result in a highly effective and
cohesive team.
One of the first accomplishments of our new structure was focusing on our
core competencies and divesting the Company of all things that did not
contribute to such. All resources are now devoted to the deployment of our
revolutionary technologies -- providing solutions to the food industry through
our functional food ingredients, while expanding and promoting their
versatility and validity in the marketplace.
With clear focus and unrestrained resolve, we approached the industry
through direct contacts, association networks, innovation exchanges, food
expositions and previously untapped resources. Receiving very encouraging
responses from the food industry, we set about creating strategic
relationships and sales based on our ability to provide innovative solutions
to heretofore unsolved problems. Our goal: continue to show the industry the
unique array of advantages our intellectual and human capital offer while
providing the highest level of customer satisfaction, all of which is
necessary to every sale.
Through significant market intelligence, we have become more responsive to
the breadth of needs and opportunities we encounter within the food industry,
and we continue to develop applications for our products that extend our reach
well beyond the application with which we initially entered the market -- as a
fat replacer. For example, only Z Trim can add water without 'watering down'
the texture, enabling quality extensions in product development. Indeed, the
multi-functionality and unparalleled water holding capacity of our product
positions it as a superior alternative, in total or in part, to native and
modified starches, as well as a variety of gums, all at varying viscosities.
In plain English, we have expanded beyond the specialty low fat aisle to cover
the whole grocery store.
Our technologies provide us the market advantage of adaptability. They
are so multifunctional that as trends ebb and flow -- whether in the arena of
food product development or in the global economy -- we are able to focus on
the particular attributes that have the most resonance with our various
markets at any particular point in time. For example, as governments seek to
hold companies more accountable with respect to disclosure of ingredients on
their labels, our custom solutions provide the added values of clean labels as
well as label claims for fiber, calories, cholesterol, trans-fat, saturated
fat and modified food starch. Likewise, with the rising costs of premium
oils, egg whites and other ingredients, we can now create value propositions
for our food manufacturing customers that deliver at least twice the value of
the cost of Z Trim. Hence, we bring the benefit of greater economic advantage
in the marketplace to our customers. That's a winning formula for innovation
in the food industry.
INNOVATIVE TECHNOLOGY, RESEARCH AND DEVELOPMENT
Under prior direction, there was no emphasis on new technology, research
or development. Now, our R&D department is a major strength, providing our
sales team with invaluable support in creating innovative product design that
solves particular challenges faced by our respective customers. Working
hand-in-hand with major food companies, we engage in joint development of
finished products that incorporate our technologies. This has had the effect
of reducing sales cycle time.
In addition to working on application technology, we are expanding our
portfolio of new products.
