Extra(R) Gum and "The Biggest Loser" Trainer Bob Harper Offer Tools to Beat Snack Cravings
CHICAGO, IL -- (Marketwire) -- 12/09/08 -- Starting in January, Extra gum will appear on
NBC's "The Biggest Loser" for a fourth season to help contestants reduce
snack cravings as they strive to maintain a healthier lifestyle. In tandem
with this season's appearance and part of a continued commitment to
encourage smart snacking decisions, Extra gum conducted a survey to better
understand when and why snack urges strike. The survey revealed more
Americans snack at 3 p.m. than any other time in the afternoon.[i]
Knowing that many snack choices are not necessary and can lead to
consumption of unwanted calories, Extra gum partnered with celebrity
trainer Bob Harper of "The Biggest Loser" to offer some smart snacking
solutions. "My clients always tell me that the afternoon is their toughest
time of day when it comes to snack cravings, and they typically reach for
snacks even if they aren't hungry," said Harper.[ii] "To get through those
tough times, I suggest chewing a stick of long-lasting Extra sugar-free gum
because research shows that Extra helps reduce snack cravings."
Snack time confessions
The recent snack survey revealed consumer "confessions" that address the
root causes of American snacking. For starters, 58 percent of those sampled
(and 71 percent of the women polled) admit to reaching for a snack simply
because "it's there." Even for the most conscious calorie-counters,
mindless afternoon munching can undermine a healthy routine, with a third
of those surveyed revealing they don't even think about the consequences of
snacking until after they've eaten it.
"Consumers tell us they're looking for products that make it easier to
maintain overall health and wellness in a time when that is not always
easy," said Wrigley Vice President of North American Gum Marketing Paul
Chibe. "Small steps, like enjoying the long-lasting flavor of Extra gum
instead of giving in to unnecessary snack cravings, can add up to
significant calorie savings and help you achieve weight management goals."
Be prepared to face tough temptations and keep a pack Extra gum handy to
help avoid the drivers of 3 p.m.
