Fundraising Initiatives for St. Jude Children's Research Hospital(R) Hitting and Surpassing Goals
HOFFMAN ESTATES, Ill., Dec. 18 /PRNewswire/ -- Kmart is pleased to
announce an increase in its fundraising efforts for the fifth annual St. Jude
Children's Research Hospital Thanks and Giving(R) campaign this holiday
season. To date, Kmart has raised more than $3 million and is poised to raise
more than $4 million this year to become one of the highest revenue generating
partners for the campaign which asks consumers to 'Give thanks for the healthy
kids in your life, and give to those who are not.'
'The children of St. Jude, their Moms and Dads and I are thrilled to
welcome back Kmart to the St. Jude Children's Research Hospital Thanks and
Giving campaign,' said Marlo Thomas, National Outreach Director for St. Jude.
'Kmart's dedication to this holiday campaign helps ensure that St. Jude can
continue the lifesaving research and care that has brought hope to so many
To recognize this commitment and effort, on Dec. 9, Donald J. Germano, SVP
and GM, Kmart, and Marlo Thomas joined St. Jude patients to ring the opening
bell for NASDAQ, and on Dec. 10, Kmart donated thousands of toys to Good
Morning America who will, in turn, donate them to St. Jude. Kmart continues to
ask customers to make contributions to the Thanks and Giving campaign and
encourages customers to participate by:
- Shopping in Kmart where you will see the St. Jude Thanks and Giving
logo - a magnifying glass set against a bright green background, which
symbolizes the ongoing search for cures at St. Jude. Visit
www.stjude.org for a list of participating partners.
- Adding a donation at the check-out counter.
- Purchasing specialty merchandise at participating partners to benefit
- Donating online at www.stjude.org or by calling 1-800-4STJUDE. You can
also make a donation in memory or honor of a loved one and send a
special Thanks and Giving holiday tribute card.
'Kmart has always been committed to supporting children and their health,
and in 2006 we decided to take that dedication one step further by partnering
with St. Jude Children's Research Hospital. The past three years have been a
tremendous success, raising more than $8 million, and we look forward to
making 2008 a record-breaking year,' said Mark Snyder, Kmart's chief marketing