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Kmart Is Warming Up the Holiday Season with Increased Donations

Thursday, December 18, 2008 9:10 AM


Fundraising Initiatives for St. Jude Children's Research Hospital(R) Hitting and Surpassing Goals

HOFFMAN ESTATES, Ill., Dec. 18 /PRNewswire/ -- Kmart is pleased to announce an increase in its fundraising efforts for the fifth annual St. Jude Children's Research Hospital Thanks and Giving(R) campaign this holiday season. To date, Kmart has raised more than $3 million and is poised to raise more than $4 million this year to become one of the highest revenue generating partners for the campaign which asks consumers to 'Give thanks for the healthy kids in your life, and give to those who are not.'

'The children of St. Jude, their Moms and Dads and I are thrilled to welcome back Kmart to the St. Jude Children's Research Hospital Thanks and Giving campaign,' said Marlo Thomas, National Outreach Director for St. Jude. 'Kmart's dedication to this holiday campaign helps ensure that St. Jude can continue the lifesaving research and care that has brought hope to so many families.'

To recognize this commitment and effort, on Dec. 9, Donald J. Germano, SVP and GM, Kmart, and Marlo Thomas joined St. Jude patients to ring the opening bell for NASDAQ, and on Dec. 10, Kmart donated thousands of toys to Good Morning America who will, in turn, donate them to St. Jude. Kmart continues to ask customers to make contributions to the Thanks and Giving campaign and encourages customers to participate by:

     - Shopping in Kmart where you will see the St. Jude Thanks and Giving
       logo - a magnifying glass set against a bright green background, which
       symbolizes the ongoing search for cures at St. Jude. Visit
       www.stjude.org for a list of participating partners.
     - Adding a donation at the check-out counter.
     - Purchasing specialty merchandise at participating partners to benefit
       St. Jude.
     - Donating online at www.stjude.org or by calling 1-800-4STJUDE. You can
       also make a donation in memory or honor of a loved one and send a
       special Thanks and Giving holiday tribute card.

'Kmart has always been committed to supporting children and their health, and in 2006 we decided to take that dedication one step further by partnering with St. Jude Children's Research Hospital. The past three years have been a tremendous success, raising more than $8 million, and we look forward to making 2008 a record-breaking year,' said Mark Snyder, Kmart's chief marketing officer.


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