New Consumer-Oriented Site Provides Financial Relief in the New Year
and Save, a new consumer networking Web site bringing how-to
tutorials, high-quality information and coupons to consumers, is
unveiled today – passing savings to consumers who want to learn about
products they seek to purchase and secure the best value. Learn and Save
is the first company in 2009 to announce a new online consumer solution.
Learn and Save launches with more than 15,000 online tutorials for
consumers. Along with the tutorials, consumers will have access to
related information and coupons so they can save money if and when they
need to purchase related products. Learn and Save corporate sponsors
benefit because the Web site provides them with a new and enhanced way
to engage directly with their customers.
"Our vision is to provide tutorials on a wide range of topics where each
tutorial is matched to savings opportunities that also match the subject
and content of the tutorial," explained Charlie Gillette, chief
executive officer of Learn and Save. "We have designed the site so it is
simple, safe and convenient to use. We recognized that as economic
conditions continue to tighten, people are looking for ways to save
money. Tutorials married with coupons help meet that need by allowing
consumers to get instructions in a safe online environment while taking
advantage of savings and connecting with other experts to maximize the
use of their products."
According to Gillette, companies also benefit from reaching consumers
who are already interested in their specific products and ideas.
"Corporate sponsors are really excited about Learn and Save because they
can engage with people who have a demonstrated interest in a particular
topic or product. They're presenting ads or savings directly to a
consumer who has searched for ‘how-to information' and this group of
people simply has a much higher propensity to buy."
Consumer and corporate reaction to the site has been overwhelmingly
positive as Learn and Save sits at the intersection of the acute need
for consumers to save money, businesses looking for improved methods to
engage consumers, and the growing use of videos on the Internet.
"As an avid coupon clipper, I'm always on the lookout for ways to spend
my dollars more efficiently and appreciate hearing helpful tips about
products I'm considering purchasing," said Kayla Sando, Learn and Save