Harman International Industries Inc. (NYSE:HAR) said today that it has
opened the largest specialty audio showroom in India, in cooperation
with its partners, Sahil International. The 5,000 sq. ft JBL
Entertainment Lounge will feature the company’s flagship multimedia and
speaker line as well as products from sister brands including Harman
Kardon®, Infinity®, AKG®, Mark Levinson®, Lexicon®, Revel® and JBL
Synthesis®.
The new lounge features eight experience zones tailored to consumer
lifestyles around the home and on the go. These plush environments allow
customers to relax and test drive a wide range of premium Harman
products including home theater, high-end stereo, multi-room and
installation sound systems, computer and multimedia, iPod® accessories
and headphones.
“This is another exciting step in leveraging the strong demand for
premium entertainment products in India,” said Dinesh C. Paliwal,
Harman’s Chairman and CEO who joined the New Delhi grand opening during
a tour of key installations in Asia. “It is the first large-format store
in India to feature exclusively Harman products and will be instrumental
in strengthening our brand profile among the region’s loyal customers.”
“We are delighted to support Harman’s penetration of the India markets
with this innovative new entertainment lounge,” said Sameer Kapasi,
Brand Director for Sahil International. Our innovative marketing
concepts and robust sales network across the country are a natural fit
for serving the millions of audio enthusiasts who demand premium Harman
products.”
This latest retail partnership complements a number of recent
high-profile activities for Harman International in India, including
audio systems for many Bollywood productions, the Great Indian Rock
Event in Bangalore, and a massive political event which drew more than
one million people in the state of Andhra Pradesh. Across Asia, Harman
provided sound systems for more than a dozen key venues at the 2008
Olympic Games and serves leading automakers in the region with sound and
infotainment systems.
About Sahil International
Sahil International (www.indiajbl.com)
has been a leading consumer electronics importer since 1999, with a
portfolio of products including Home Theatre, Car Audio, Headphones,
Multimedia and DJ electronics. The company is the fastest growing in its
product segments due to its innovative marketing and dedicated sales and
service support. Sahil now operates eight showrooms featuring Harman
products and plans to open similar outlets across India.
About Harman International
Harman International (www.harman.com)
designs, manufactures and markets a wide range of audio and infotainment
products for the automotive, consumer and professional markets. The
Company maintains a strong presence in the Americas, Europe and Asia and
employs about 11,000 people worldwide. The Harman International family
of brands spans some 15 leading names including AKG, Audioaccess,
Becker, BSS, Crown, dbx, DigiTech, Harman Kardon, Infinity, JBL,
Lexicon, Mark Levinson, Revel, QNX, Soundcraft and Studer. The Company’s
stock is traded on the New York Stock Exchange under the Symbol HAR.
Sahil International
Sameer Kapasi, +91 22 300 80830
sam.kapasi@IndiaJBL.com
or
Harman
International
Brad A. Hoffman, +1-248-592-3171
brad.hoffman@harman.com
