Waterpark Resort Company Announces Partnership with Favorite Swim-Diaper Brand

In what could easily be described as a match made in heaven, or perhaps more accurately a match made in the waterpark, Great Wolf Resorts, Inc.^® (NASDAQ: WOLF), North America’s largest family of indoor waterpark resorts, today announced that Pampers^®, and its swim-care brand Splashers^® swim diaper will be its official baby care partner.

Pampers Splashers swim diapers will sponsor the Cub Paw^™ Pool zero-depth pool and play attraction at the 10 Great Wolf Lodge^® brand resorts around the country, and its Blue Harbor Resort^™ in Sheboygan, Wis. Parents will reap the rewards too, with an exclusive $25 per night discount offer applied to their stay during redemption dates in 2009 when they mention the offer at time of reservation and present a Splashers swim diaper proof of purchase or product package upon check-in. Offer details can be found online at www.greatwolf.com/splashers.

This partnership also gives Splashers swim diapers top billing as the sponsor of the Great Wolf Lodge duck races, held monthly and on holidays at participating resorts. This popular brand of swim diapers will have a retail presence as well, with the product being sold at stores within the resorts.

“We love doing everything we can to be the family-friendliest waterpark resorts around, and it begins with making sure the experience is delightful for the youngest of our guests,” said Valerie McGee, Vice President of Merchandising for Great Wolf Resorts. “Partnering with Splashers lets visitors to our waterparks know we understand families and what they need to make their stay with us the best it can be.”

Pampers Splashers Swim Diapers are designed for babies and toddlers ages six to 48 months and specifically developed for use in the water. The swim diapers are snug-fitting and won’t swell in the water like regular diapers, helping to ensure that babies are protected and comfortable. With tear-away sides and double leg cuffs for convenience and comfort, Splashers swim diapers are perfect for the pool or beach. For more product information, visit www.pampers.com/Splashers.

“When we created Pampers Splashers, our ultimate goal was to make sure babies and toddlers have a fun and safe experience in the water,” said Jodi Allen, North American Vice President of Pampers. “As Great Wolf Resorts are ultimate destinations for family swim-time fun, they are an ideal partner for Pampers Splashers.