MIAMI, Jan. 21 /PRNewswire-FirstCall/ -- Spanish Broadcasting System (SBS)
(Nasdaq: SBSA) announced today that Mega TV has signed an affiliation
agreement with Cranston Acquisition, LLC., in Las Vegas/Laughlin, Nevada for
carriage on KMCC-DT Channel 32 (The programming can also be seen on analog
KBNX Channel 31). The station will transmit Mega TV's critically acclaimed
programming including, 'Paparazzi TV,' 'Maria Elvira Live,' 'Esta Noche Tu
Night' with Alexis Valdes' and 'Bayly,' among others. Mega TV is scheduled to
launch on January 26, 2009.
'The Las Vegas DMA is our gateway to the launch of our brand on the West
Coast, where Mega TV will showcase that it has relevant original programming
for US Latinos. We have a unique style and a unique approach to Spanish-
language content with renowned talent and fresh formats and we expect the
network to continue its successful track record of ratings on a national
level,' stated Cynthia Hudson, EVP/CCO of SBS and the Managing Director of
Mega TV.
Barbara Laurence CEO for KMCC-DT Channel 32 stated, 'We are excited about
our new partnership with Mega TV and pleased to be able to offer Hispanic
viewers in Las Vegas a fresh alternative, as a new source of Spanish-language
programming that only Mega TV can deliver.'
'The recent launches to our footprint reaffirm our commitment to expanding
Mega TV as a national player competing against the already established
networks,' said Maggie Salas-Amaro, Director of Affiliate Relations for Mega
TV.
About Spanish Broadcasting System, Inc.
Spanish Broadcasting System, Inc. is the largest publicly traded Hispanic-
controlled media and entertainment company in the United States. SBS owns
and/or operates 21 radio stations located in the top Hispanic markets of New
York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico, including
the #1 Spanish-language radio station in America, WSKQ-FM in New York City, as
well as 4 of the Top 8 rated radio stations airing the Tropical, Mexican
Regional, Spanish Adult Contemporary and Hurban format genres. The Company
also owns and operates Mega TV, a television operation serving the South
Florida market, owns and operates a station in Miami-Ft. Lauderdale DMA (WSBS)
Ch. 22, and an affiliate in West Palm Beach, Fl (Ch. 57/Comcast 231). Mega TV
also has national distribution in the US through DirecTV Mas (Ch. 405). The
channel can also be seen in Puerto Rico on DIRECTV (Ch. 169), and through
affiliate WSJU (Ch. 30). SBS also produces live concerts and events throughout
the U.S. and Puerto Rico. In addition, the Company operates www.LaMusica.com,
a bilingual Spanish-English online site providing content related to Latin
music, entertainment, news and culture. The Company's corporate Web site can
be accessed at www.spanishbroadcasting.com.
www.mega.tv
www.spanishbroadcasting.com
SOURCE Spanish Broadcasting System, Inc.
