NEW YORK, Jan. 27 /PRNewswire-FirstCall/ -- 'mktg', (Nasdaq: CMKG) a leader in alternative media and marketing services, has announced that Charlie Horsey has been appointed Chief Operating Officer (COO). Mr. Horsey will also continue to serve as Division President of 'mktg' services, which is comprised of the firm's core competencies in experiential marketing, digital marketing and creative services.
(Photo: http://www.newscom.com/cgi-bin/prnh/20090127/NY63571 )
In Mr. Horsey's new role as COO, he will have accountability for all day-to-day operations of the organization. This will include planning and reporting, policies, objectives and initiatives. All office heads and most service function leads will be under his direction.
''mktg' is uniquely positioned to capitalize on client demand for more effective marketing strategies that leverage the power of integrating digital, experiential and promotional marketing channels,' says Horsey. 'I am very excited to apply my 18+ years experience in expanding, integrating these channels to further enhance our value to some of the world's best consumer brands.'
An expert in operational structuring and efficiency, Mr. Horsey has developed award-winning programs for clients including ABC, Apple, AT&T, CBS, Coca-Cola, Levi Strauss & Co., Nabisco, NBA, NFL, Newsweek magazine, Nike, Reebok, Rolling Stone Magazine, Schering Plough Health Care Products, Unilever and YouTube to name a few.
'Charlie Horsey is one of those rare breeds that demonstrate operational excellence while being a superb strategic mind - and bringing them together with optimal results. I am very excited to have him as a partner to help us drive our business to the next level,' says Charlie Tarzian, Chief Executive Officer of 'mktg'.
'mktg' is a new breed of agency in the sphere of marketing services companies that was launched in July 2008. The firm is organized to capitalize on increased client spending in experiential marketing, digital marketing and retail promotions and the need for more effective and efficient integrated marketing programs.
- In a recent Promo magazine survey 79.6% of marketers expect their event budgets to either increase or stay the same in 2009. *
- According to e-Marketer.com, retail promotions increased from 6% to 29% of the overall marketing budget for consumer products companies. **
- According to eMarketer, digital-banner ads, e-mail, online video, podcasts and webcasts will be the least affected by budget cuts in 2009 and social network advertising will increase 3.6% in 2009. ***
About 'mktg'
'mktg' (Nasdaq: CMKG) is an alternative media and marketing services company headquartered in New York with full service offices in San Francisco, Chicago, Cincinnati and Toronto and over 40 field activation offices in the U.S. The company currently serves a variety of the world's most recognizable brands including Diageo, P&G, Nintendo, Pepsi, Nike, Apple, Coty, Scottrade, SAP and Google/You Tube. The company's services include experiential marketing, digital marketing, retail promotions and strategic research and planning. The firm's programs help its clients profitably connect with consumers and create networks of brand advocates to generate brand awareness and higher sales for its customers. For more information, please visit www.mktg.com.
* Source: promomagazine.com
** Source: eMarketer.com
*** Source : eMarketer.com
SOURCE 'mktg'
