Company Also Raises Private Equity Funding
Vital Juice (www.VitalJuice.com)
– the free daily e-mail newsletter that delivers the latest must-read
information about fitness,
nutrition, beauty and wellness to well-conscious women – announced
today the launch of its daily New York and Los Angeles editions. Vital
Juice New York and Vital Juice Los Angeles subscribers will
now receive a daily dose of inspiring, actionable tips on new workouts,
healthy eateries, spas and gurus in their areas.
The launch of these new editions brings Vital Juice to a total of three
daily versions, published Monday through Friday mornings: New York
and Los Angeles join Vital Juice Everywhere (so you can be
healthy regardless of your address) and Vital Juice Moms, which
covers the latest in child health, safety and wellness news and is
delivered every Friday.
"Vital Juice is like getting an e-mail from your healthy,
always-in-the-know friend who tips you off to a killer boxing class or
the acupuncturist she swears by, and who never shows up to a dinner
party without stopping by the farmers' market first," said co-founder
and Editor-in-Chief Lisa Blau. "Vital Juice is for the woman who wants
simple tips to help improve her life and the lives of her loved ones,
while recognizing life is full of time constraints, distractions and the
occasional guilty pleasure! And unlike many other health resources,
Vital Juice is not overly clinical or intimidating."
Vital Juice also announced that it has received equity investment from
The Pilot Group, a New York-based private equity firm that has backed
and developed several successful daily e-mail publication brands,
including DailyCandy, Thrillist, Ideal Bite and Tasting Table.
Juice was created in 2007 by Lisa Blau and Amanda Freeman because
the focus of their lives had become more about mind, body and soul than
about screenings, openings and sample sales. Recognizing there's never
enough time in the day, they chose e-mail for its immediacy, efficiency
and effectiveness in reaching their exclusive audience of multi-tasking
female influencers – and today, Vital Juice is thriving among highly
educated, affluent and connected women around the country.
Amanda Freeman, 212-492-5247